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Cited by 3,347Behavioral Health and InterventionsDecision-Making and Behavioral EconomicsMedia Influence and Health

The DOI matches its Crossref record; 38 of the 38 references it cites were found in a registry or an index.

The theory of planned behavior: Frequently asked questions

Ajzen, Icek·2020·Human Behavior and Emerging Technologies
DOI 10.1002/hbe2.195
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Abstract

The theory of planned behavior (TPB — Ajzen, Organizational Behavior and Human Decision Processes, 1991, 50, 179 – 211; Ajzen, Handbook of theories of social psychology, 2012, 1, 438 – 459) has been widely applied to the prediction and change of behavior, including behavior related to the use of technology. This article provides a brief description of the theory and discusses a number of issues and questions that have been raised with respect to the TPB. Among the issues discussed are the difference between the TPB and the theory of reasoned action, perceived behavioral con-trol versus self-efficacy, the difference between perceived behavioral control and locus of control, the possibility of including additional predictors in the TPB, non-availability of a standard TPB questionnaire, predicting behavior in a choice situation, the intention-behavior gap, and a comparison of the technology acceptance model to the TPB.

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Research works printed but not linked: 1

  1. Winkelnkemper P., 1919, A meta‐analytic structural equation analysis of theory of planned behavior research

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Metadata

Authors
Ajzen, I.
Affiliations
University of Massachusetts Amherst (US)
Corresponding author
Ajzen, Icek
ORCID
Ajzen, Icek
Venue
Human Behavior and Emerging Technologies
Publisher
Wiley
Published
2020-06-10
Volume
2
Issue
4
Pages
314-324
ISSN
2578-1863 (ISSN-L)
DOI
10.1002/hbe2.195
OpenAlex
W3034582256
Cited by
3,347
References
38
Citations by year
2026: 688 · 2025: 825 · 2024: 677 · 2023: 536 · 2022: 433 · 2021: 170 · 2020: 9
FWCI
259.53
Type
journal article
Language
en
Open access
closed
Licence
Locations
Human Behavior and Emerging Technologies (publishedVersion)
Topics
  • Social Sciences › Psychology › Applied Psychology › Behavioral Health and Interventions
  • Social Sciences › Decision Sciences › General Decision Sciences › Decision-Making and Behavioral Economics
  • Social Sciences › Communication › Media Influence and Health
Keywords
theory of planned behavior, attitudes, subjective norms, perceived behavioral control, behavioral intention, behavior prediction

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