The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Brand‐consumer storytelling theory and research: Introduction to a Psychology & Marketing special issue
Abstract
This introduction reviews core principles of storytelling theory. The article explains basic propositions of good storytelling. A brief summary of each of the six articles that follow appears. The article extends a note of appreciation to the members of the special editorial board for this issue and to Rajan Nataraajan. © 2010 Wiley Periodicals, Inc.
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Citations
Cites
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Fournier, S. (1998) · Journal of Consumer Research · doi:10.1086/209515 · Cited by 7,542
Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation
Arnould, E. J., & Wallendorf, M. (1994) · Journal of Marketing Research · doi:10.1177/002224379403100404 · Cited by 1,027
When consumers and brands talk: Storytelling theory and research in psychology and marketing
Woodside, A. G., Sood, S., & Miller, K. E. (2008) · Psychology & Marketing · doi:10.1002/mar.20203 · Cited by 641
Self-citation
Cited by
Toward Meaningful Engagement: A Framework for Design and Research of Gamified Information Systems1
Liu, D., Santhanam, R., & Webster, J. (2017) · MIS Quarterly · doi:10.25300/misq/2017/41.4.01 · Cited by 521
Metadata
- Authors
- Woodside, A. G.
- Venue
- Psychology & Marketing
- Publisher
- Wiley
- Published
- 2010-05-13
- Volume
- 27
- Issue
- 6
- Pages
- 531-540
- ISSN
- 0742-6046 (ISSN-L)
- 1520-6793
- OpenAlex
- W1971116432
- Cited by
- 318
- References
- 3
- FWCI
- 21.75
- Type
- journal article
- Language
- en
- Open access
- closed
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- Woodside, A. G. (2010). Brand‐consumer storytelling theory and research: Introduction to a Psychology & Marketing special issue. Psychology & Marketing. https://doi.org/10.1002/mar.20342
Data sources
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
