The DOI matches its Crossref record; 36 of the 36 references it cites were found in a registry or an index.
Market orientation, marketing capabilities, and firm performance
Abstract
Drawing on traditional resource‐based theory and its recent dynamic capabilities theory extensions, we examine both the possession of a market orientation and the marketing capabilities through which resources are deployed into the marketplace as drivers of firm performance in a cross‐industry sample. Our findings indicate that market orientation and marketing capabilities are complementary assets that contribute to superior firm performance. We also find that market orientation has a direct effect on firms' return on assets (ROA), and that marketing capabilities directly impact both ROA and perceived firm performance. Copyright © 2009 John Wiley & Sons, Ltd.
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Cites
Firm Resources and Sustained Competitive Advantage
Barney, J. (1991) · Journal of Management · doi:10.1177/014920639101700108 · Cited by 48,334
Structural equation modeling in practice: A review and recommended two-step approach
Anderson, J. C., & Gerbing, D. W. (1988) · Psychological Bulletin · doi:10.1037/0033-2909.103.3.411 · Cited by 41,941
Firm resources and sustained competitive advantage
Barney, J. B. (2004) · Advances in Strategic Management · doi:10.1016/s0742-3322(00)17018-4 · Cited by 38,152
Teece, D. J. (2007) · Strategic Management Journal · doi:10.1002/smj.640 · Cited by 16,825
Estimating Nonresponse Bias in Mail Surveys
Armstrong, J. S., & Overton, T. S. (1977) · Journal of Marketing Research · doi:10.2307/3150783 · Cited by 12,222
Estimating nonresponse bias in mail surveys
Armstrong, J. S., & Overton, T. S. (1977) · Journal of Marketing Research · doi:10.1177/002224377701400320 · Cited by 10,390
Assessing construct validity in organizational research
Bagozzi, R. P., Yi, Y., & Phillips, L. W. (1991) · Administrative Science Quarterly · doi:10.2307/2393203 · Cited by 6,621
The Capabilities of Market-Driven Organizations
Day, G. S. (1994) · Journal of Marketing · doi:10.1177/002224299405800404 · Cited by 6,510
Grant, R. M. (1996) · Organization Science · doi:10.1287/orsc.7.4.375 · Cited by 5,649
Is the Resource-Based “View” a Useful Perspective for Strategic Management Research?
Priem, R. L., & Butler, J. E. (2001) · Academy of Management Review · doi:10.5465/amr.2001.4011928 · Cited by 4,461
Cited by
Schilke, O., Hu, S., & Helfat, C. E. (2018) · Academy of Management Annals · doi:10.5465/annals.2016.0014 · Cited by 1,226
Closing the Marketing Capabilities Gap
Day, G. S. (2011) · Journal of Marketing · doi:10.1509/jmkg.75.4.183 · Cited by 1,079
CSR ‘sustainability’ practices and firm performance in an emerging economy
Sardana, D., Gupta, N., Kumar, V., & Terziovski, M. (2020) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2020.120766 · Cited by 238
Frambach, R. T., Fiss, P. C., & Ingenbleek, P. T. M. (2016) · Journal of Business Research · doi:10.1016/j.jbusres.2015.10.120 · Cited by 230
Qualitative research in marketing: what can academics do better?
Crick, J. M. (2021) · Journal of Strategic Marketing · doi:10.1080/0965254x.2020.1743738 · Cited by 172
Metadata
- Authors
- Morgan, N. A., Vorhies, D. W., & Mason, C. H.
- Venue
- Strategic Management Journal
- Publisher
- Wiley
- Published
- 2009-03-17
- Volume
- 30
- Issue
- 8
- Pages
- 909-920
- ISSN
- 0143-2095 (ISSN-L)
- 1097-0266
- OpenAlex
- W1983053304
- Cited by
- 1,540
- References
- 36
- FWCI
- 142.58
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
