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Cited by 272

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A Comparison of Two Process Tracing Methods for Choice Tasks

Open access
Lohse, Gerald L., Johnson, Eric J.·1996·Organizational Behavior and Human Decision Processes

Abstract

Process tracing methods, particularly those based on information acquisition, are becoming commonplace. Because of this, it is important to examine both the reactivity and the validity of these techniques. This research compares information acquisition behavior for choice tasks using Mouselab, a computerized process tracing tool, and Eyegaze, an eye tracking system. In an experiment using apartment selection tasks and gambles, we found significant differences contingent upon the process tracing method for 10 process tracing measures including subsequent choices. Computerized process tracing tools increase the amount of time needed to acquire information compared with eye tracking equipment. As a result, subjects using Mouselab tend to have more systematic information acquisition behavior than that observed with eye tracking equipment. Additional research is needed to explore the magnitude and consequences of these differences.

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Crossref · 10.1006/obhd.1996.0087

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Metadata

Authors
Lohse, G. L., & Johnson, E. J.
Venue
Organizational Behavior and Human Decision Processes
Publisher
Elsevier BV
Published
1996-10
Volume
68
Issue
1
Pages
28-43
ISSN
0749-5978 (ISSN-L)
OpenAlex
W2050247947
Cited by
272
References
0
FWCI
2.43
Type
journal article
Language
en
Open access
hybrid

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Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.