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A Comparison of Two Process Tracing Methods for Choice Tasks
Open accessAbstract
Process tracing methods, particularly those based on information acquisition, are becoming commonplace. Because of this, it is important to examine both the reactivity and the validity of these techniques. This research compares information acquisition behavior for choice tasks using Mouselab, a computerized process tracing tool, and Eyegaze, an eye tracking system. In an experiment using apartment selection tasks and gambles, we found significant differences contingent upon the process tracing method for 10 process tracing measures including subsequent choices. Computerized process tracing tools increase the amount of time needed to acquire information compared with eye tracking equipment. As a result, subjects using Mouselab tend to have more systematic information acquisition behavior than that observed with eye tracking equipment. Additional research is needed to explore the magnitude and consequences of these differences.
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Cited by
Chin, W. W., Marcolin, B. L., & Newsted, P. R. (2003) · Information Systems Research · doi:10.1287/isre.14.2.189.16018 · Cited by 6,479
Gray, W. D., Sims, C. R., Fu, W.-T., & Schoelles, M. J. (2006) · Psychological Review · doi:10.1037/0033-295x.113.3.461 · Cited by 360
Is timely information always better? The effect of feedback frequency on decision making
Lurie, N. H., & Swaminathan, J. M. (2009) · Organizational Behavior and Human Decision Processes · doi:10.1016/j.obhdp.2008.05.005 · Cited by 264
Duric, Z., Gray, W. D., Heishman, R., Li, F., Rosenfeld, A., Schoelles, M. J., Schunn, C., & Wechsler, H. (2002) · Proceedings of the IEEE · doi:10.1109/jproc.2002.801449 · Cited by 185
Meißner, M., & Oll, J. (2019) · Organizational Research Methods · doi:10.1177/1094428117744882 · Cited by 131
Rational use of cognitive resources in human planning
Callaway, F., van Opheusden, B., Gul, S., Das, P., Krueger, P. M., Griffiths, T. L., & Lieder, F. (2022) · Nature Human Behaviour · doi:10.1038/s41562-022-01332-8 · Cited by 121
Metadata
- Authors
- Lohse, G. L., & Johnson, E. J.
- Venue
- Organizational Behavior and Human Decision Processes
- Publisher
- Elsevier BV
- Published
- 1996-10
- Volume
- 68
- Issue
- 1
- Pages
- 28-43
- ISSN
- 0749-5978 (ISSN-L)
- OpenAlex
- W2050247947
- Cited by
- 272
- References
- 0
- FWCI
- 2.43
- Type
- journal article
- Language
- en
- Open access
- hybrid
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