The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Building Models for Marketing Decisions
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Citations
Cites
How advertising works: what do we really know?
Vakratsas, D., & Ambler, T. (1999) · Journal of Marketing · doi:10.1177/002224299906300103 · Cited by 1,436
Visual attention during brand choice: The impact of time pressure and task motivation
Pieters, R., & Warlop, L. (1999) · International Journal of Research in Marketing · doi:10.1016/s0167-8116(98)00022-6 · Cited by 603
Cited by
Marketing Analytics for Data-Rich Environments
Wedel, M., & Kannan, P. K. (2016) · Journal of Marketing · doi:10.1509/jm.15.0413 · Cited by 1,261
Self-citationUnderstanding the attitude and intention to use smartphone chatbots for shopping
Kasilingam, D. L. (2020) · Technology in Society · doi:10.1016/j.techsoc.2020.101280 · Cited by 636
Understanding the Marketing Department's Influence within the Firm
Verhoef, P. C., & Leeflang, P. S. H. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.2.14 · Cited by 587
Self-citationThe Category-Demand Effects of Price Promotions
Nijs, V. R., Dekimpe, M. G., Steenkamps, J.-B. E. M., & Hanssens, D. M. (2001) · Marketing Science · doi:10.1287/mksc.20.1.1.10197 · Cited by 533
New Empirical Generalizations on the Determinants of Price Elasticity
Bijmolt, T. H. A., Van Heerde, H. J., & Pieters, R. G. M. (2005) · Journal of Marketing Research · doi:10.1509/jmkr.42.2.141.62296 · Cited by 440
Metadata
- Authors
- Leeflang, P. S. H., Wittink, D. R., Wedel, M., & Naert, P. A.
- Venue
- International Series in Quantitative Marketing
- Publisher
- Springer US
- Published
- 2000
- ISSN
- 0923-6716 (ISSN-L)
- OpenAlex
- W2061494965
- Cited by
- 509
- References
- 2
- FWCI
- 14.28
- Type
- book
- Language
- en
- Open access
- closed
- Licence
- www.springer.com/tdm (tdm)
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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- CoChat. (2026). Citation check: Building Models for Marketing Decisions. https://app.cochat.ai/papers/10.1007/978-1-4615-4050-2
- The paper
- Leeflang, P. S. H., Wittink, D. R., Wedel, M., & Naert, P. A. (2000). Building Models for Marketing Decisions. International Series in Quantitative Marketing. https://doi.org/10.1007/978-1-4615-4050-2
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
