A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

Sarstedt, Marko, Mooi, Erik·2014·Springer Texts in Business and Economics

DOI 10.1007/978-3-642-53965-7

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Authors: Sarstedt, M., & Mooi, E.
Venue: Springer Texts in Business and Economics
Publisher: Springer Berlin Heidelberg
Published: 2014
ISSN: 2192-4333 (ISSN-L)
2192-4341
DOI: 10.1007/978-3-642-53965-7
OpenAlex: W4254981465
Cited by: 448
References: 0
FWCI: 7.41
Type: book
Language: en
Open access: closed

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