Cited by 180Impact of AI and Big Data on Business and SocietySMEs Development and Digital MarketingCOVID-19 Pandemic Impacts

Artificial Intelligence and Reduced SMEs’ Business Risks. A Dynamic Capabilities Analysis During the COVID-19 Pandemic

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Drydakis, Nick·2022·Information Systems Frontiers

Abstract

The study utilises the International Labor Organization's SMEs COVID-19 pandemic business risks scale to determine whether Artificial Intelligence (AI) applications are associated with reduced business risks for SMEs. A new 10-item scale was developed to capture the use of AI applications in core services such as marketing and sales, pricing and cash flow. Data were collected from 317 SMEs between April and June 2020, with follow-up data gathered between October and December 2020 in London, England. AI applications to target consumers online, offer cash flow forecasting and facilitate HR activities are associated with reduced business risks caused by the COVID-19 pandemic for both small and medium enterprises. The study indicates that AI enables SMEs to boost their dynamic capabilities by leveraging technology to meet new types of demand, move at speed to pivot business operations, boost efficiency and thus, reduce their business risks.

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  • For SMEs in developing economies, cultivating dynamic capabilities is essential for effectively integrating AI into business processes, upskilling employees, and aligning AI adoption with strategic goals.

    “For SMEs in developing economies, cultivating dynamic capabilities is essential for effectively integrating AI into business processes, upskilling employees, and aligning AI adoption with their strategic goals (Drydakis, 2022; Grimaldi et al., 2013; Soluk et al., 2023).”

    From Artificial Intelligence Adoption for Sustainable Development in SMEs: Challenges, Strategic Pathways, and Lessons for Developing Economies (2026) · cites this paper as Drydakis, 2022

    The Theoretical framework (§ AI and dynamic capabilities; page unavailable) links AI in SMEs to dynamic capabilities and changes in operational processes. The Discussion (§ Limitations and future research; page unavailable) advises firms to assess readiness before integrating AI and to invest in staff who can use data. But these passages do not establish that cultivating dynamic capabilities is essential for AI integration, employee upskilling, or alignment with strategic goals specifically in developing economies. (LLM, conf=0.85)

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Authors
Drydakis, N.
Affiliations
IZA - Institute of Labor Economics (DE)
Corresponding author
Drydakis, Nick
Venue
Information Systems Frontiers
Published
2022-03-04
Volume
24
Issue
4
Pages
1223-1247
ISSN
  • 1387-3326 (ISSN-L)
  • 1572-9419
OpenAlex
W4214942876
Cited by
180
References
138
Citations by year
2026: 57 · 2025: 46 · 2024: 39 · 2023: 29 · 2022: 9
FWCI
18.84
Type
journal article
Language
en
Open access
Locations
  • Information Systems Frontiers (publishedVersion)
  • SSRN Electronic Journal (acceptedVersion)
  • PubMed Central (publishedVersion)
  • PubMed (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
  • Apollo (University of Cambridge) (submittedVersion)
  • Anglia Ruskin Research Online (Anglia Ruskin University) (submittedVersion)
  • Econstor (Econstor) (submittedVersion)
  • Figshare (submittedVersion, cc-by-nc-nd)
  • Apollo
Funders
  • Anglia Ruskin University
  • University of Cambridge
  • University of Toronto
Topics
  • Social Sciences › Decision Sciences › Management Science and Operations Research › Impact of AI and Big Data on Business and Society
  • Social Sciences › Demography › SMEs Development and Digital Marketing
  • Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › COVID-19 Pandemic Impacts
Keywords
artificial intelligence adoption, small and medium-sized enterprises, business risk, COVID-19 pandemic, dynamic capabilities, cash flow forecasting, digital marketing, human resource management, business pivoting

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