The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Product uniqueness as a driver of customer utility in mass customization
Open accessAbstract
Mass customization (MC) constitutes a promising strategy for companies which aim to provide products which are better adapted to individual customers’ aesthetic and functional preferences. Drawing on commodity theory, we argue that the perceived uniqueness of a self-designed product is a second driver of utility in MC. We find that in addition to the significant effect of aesthetic and functional fit, the perceived uniqueness of a self-designed product (1) contributes independently to the utility a customer experiences, and (2) that this effect is moderated by the consumer’s need for uniqueness. In product categories which can serve this counterconformity motive for consumers, this suggests that MC toolkits should be constructed with the objective of facilitating the creation of unique products as well as providing affirmative feedback that this uniqueness has been achieved.
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Cites
COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS
Vickrey, W. (1961) · The Journal of Finance · doi:10.1111/j.1540-6261.1961.tb02789.x · Cited by 7,722
Testing moderator and mediator effects in counseling psychology research.
Frazier, P. A., Tix, A. P., & Barron, K. E. (2004) · Journal of Counseling Psychology · doi:10.1037/0022-0167.51.1.115 · Cited by 4,037 · cited 4×
“In particular, we standardized the composite scores of predictor and moderator variables, created the interaction term, and conducted a hierarchical regression (with the interaction term entered in the second step of the analysis, as in Frazier et al. 2004).”
InfluentialConsumers' Need for Uniqueness: Scale Development and Validation
Tian, K. T., Bearden, W. O., & Hunter, G. L. (2001) · Journal of Consumer Research · doi:10.1086/321947 · Cited by 1,791 · cited 5×
“The “perceived uniqueness” of a product is the extent to which the customer regards the product as different from other products in the same category (Tian et al. 2001).”
BackgroundMethodInfluentialBecker, G. S. (1996) · doi:10.4159/9780674020658 · Cited by 1,379
Shifting Innovation to Users via Toolkits
von Hippel, E., & Katz, R. (2002) · Management Science · doi:10.1287/mnsc.48.7.821.2817 · cited 1×
“…Schreier (*) Bocconi University, Via Sarfatti 25, 20136 Milan, Italy e-mail: martin.schreier@unibocconi.it preferences are heterogeneous, and where production technology facilitates small lot sizes at (almost) mass production costs (Pine 1993, 1999; Simonson 2005; von Hippel and Katz 2002).”
Cited by
Influencers on Instagram: Antecedents and consequences of opinion leadership
Casaló, L. V., Flavián, C., & Ibáñez-Sánchez, S. (2020) · Journal of Business Research · doi:10.1016/j.jbusres.2018.07.005 · Cited by 1,336
The mass customization decade: An updated review of the literature
Fogliatto, F. S., da Silveira, G. J. C., & Borenstein, D. (2012) · International Journal of Production Economics · doi:10.1016/j.ijpe.2012.03.002 · Cited by 710
Metadata
- Authors
- Franke, N., & Schreier, M.
- Venue
- Marketing Letters
- Published
- 2007-12-28
- Volume
- 19
- Issue
- 2
- Pages
- 93-107
- ISSN
- 0923-0645 (ISSN-L)
- 1573-059X
- OpenAlex
- W2026465514
- Cited by
- 363
- References
- 5
- FWCI
- 11.40
- Type
- journal article
- Language
- en
- Open access
- hybrid
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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