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Cited by 668

The DOI matches its Crossref record; 89 of the 89 references it cites were found in a registry or an index.

Trying to prosume: toward a theory of consumers as co-creators of value

Xie, Chunyan, Bagozzi, Richard P., Troye, Sigurd V.·2008·Journal of the Academy of Marketing Science
DOI 10.1007/s11747-007-0060-2
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Abstract

One important aspect in the service-dominant logic in marketing is the role of customers as co-creators of value. This role typically involves producing products for own consumption, i.e. what Toffler referred to as “prosumption.” This study explores the motivational mechanisms underlying people’s prosumption propensity. A theoretical framework that incorporates ideas from value research and attitude theory, specifically the “theory of trying” (Bagozzi and Warshaw in Journal of Consumer Research 17:127–140, 1990), is developed and tested in the empirical context of food prosumption. The results based on a survey of 380 households show that global values influence domain-specific values in food prosumption, and domain-specific values then affect attitudes, self-efficacy, and on-going behavior before ultimately shaping intentions to engage in prosumption in the future.

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Metadata

Authors
Xie, C., Bagozzi, R. P., & Troye, S. V.
Venue
Journal of the Academy of Marketing Science
Publisher
Springer Science and Business Media LLC
Published
2007-08-01
Volume
36
Issue
1
Pages
109-122
ISSN
  • 0092-0703 (ISSN-L)
  • 1552-7824
DOI
10.1007/s11747-007-0060-2
OpenAlex
W2038712546
Cited by
668
References
89
FWCI
31.90
Type
journal article
Language
en
Open access
closed

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.