Elevating marketing: marketing is dead! Long live marketing!
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Each is checked against this paper’s own text: does it say what the citing paper says it does?
Embracing stakeholder marketing and developing associated capabilities may help overcome the declining influence of marketing in firms.
“Embracing a stakeholder marketing perspective and developing the associated capabilities may be a promising avenue to overcome the declining influence of marketing in firms that several marketing academics have noted (e.g., Verhoef and Leeflang 2009;Webster and Lusch 2013).”
From Stakeholder marketing: theoretical foundations and required capabilities (2015) · cites this paper as Webster and Lusch 2013
By adopting stakeholder marketing, marketers can again influence strategic decision making.
“By adopting stakeholder marketing, marketers can again influence strategic decision making (Webster and Lusch 2013).”
From Stakeholder marketing: theoretical foundations and required capabilities (2015) · cites this paper as Webster and Lusch 2013
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References 48 · Cited by 192
- Authors
- Webster, F. E., & Lusch, R. F.
- Affiliations
- Dartmouth College (US)
- University of Arizona (US)
- Corresponding author
- Lusch, Robert F.
- ORCID
- Lusch, Robert F.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2013-01-29
- Volume
- 41
- Issue
- 4
- Pages
- 389-399
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W1971106437
- Cited by
- 192
- References
- 48
- Citations by year
- 2026: 7 · 2025: 9 · 2024: 11 · 2023: 9 · 2022: 11 · 2021: 25 · 2020: 22 · 2019: 11 · 2018: 16 · 2017: 25 · 2016: 12 · 2015: 17 · 2014: 13 · 2013: 4
- FWCI
- 45.56
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.springer.com/tdm (tdm)
- Locations
- Journal of the Academy of Marketing Science (publishedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Social Sciences › Business, Management and Accounting › Marketing › Marketing and Advertising Strategies
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › Corporate Social Responsibility and Sustainability
- Keywords
- marketing theory, value co-creation, citizen-consumer, long-term value creation, living standards, customer satisfaction
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