Sustainability concerns on consumers’ attitude towards short food supply chains: an empirical investigation
Open accessAbstract
While industrialized agro-food supply systems have gained tremendous success in recent decades, it has been increasingly criticized for its adverse environmental and social impact. Amongst this criticism, Short Food Supply Chains (SFSCs) have emerged as a promising sustainable alternative to the industrialized agri-food supply systems. In recent years there have been some attempts to explore the relationship between SFSCs and sustainability, but these are mostly theoretical discussions and lacks empirical validation. This study, therefore, attempts to provide empirical validation of the SFSCs and sustainability linkages. Additionally, from the theoretical perspective, our work extends the traditional triple bottom line constructs and explores two extra dimensions of sustainability in the food supply chain system, namely, governance and culture, thus exploring five dimensions of sustainability. Furthermore, while SFSCs have proven to improve farmers’ livelihoods and reconnect producers with consumers, little or no attention has been given to understand the consumers' attitudes towards the SFSC practices. Therefore, this study aims to explore the customers’ attitudes towards participating in SFSCs through the concept of a moral economy and personal relationship. Based on the 532 valid responses from Chinese consumers, our study shows that all five pillars of sustainability, moral economy and Chinese relationship have a positive influence on consumers’ participation in SFSCs. With its intuitive benefits, the economic pillar emerged as the most approved factor by the participants. Interestingly our findings show that the social aspect is less prominent than others, which is contrary to existing studies conducted in developed countries.
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Proximity to an urban center constitutes a significant competitive advantage for producers.
“Proximity to an urban center constitutes a significant competitive advantage for producers, for example, by utilizing direct contact with customers, strong customer relationships, and optimized logistics [6,[32][33][34].”
From Who Reaches the Consumer? A Network Analysis of Market Reach Factors of Slovakia's Short Food Supply Chains (2026) · cites this paper as [33]
The Methodology (Location of study; page unavailable) says Xinxiang’s mixed urban-rural geography is convenient for short food supply chains. The Results and discussion (Descriptive statistics; page unavailable) says shoppers value nearby venues, and the SFSCs and sustainability section says direct interactions can help farmers retain profits otherwise shared with intermediaries. These passages support aspects of the proposed advantage, but they do not establish that proximity to an urban center is a significant competitive advantage for producers or that it optimizes logistics. (LLM, conf=0.78)
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“To address this challenge in the long term and simultaneously create a more sustainable form of supply chains (SCs), a more regional approach, the so-called short food supply chain (SFSC), has become the focus of scientific research over the last two decades (Wang et al. 2021:90).”
BackgroundConsumers and local short food supply chains: Critical purchasing factors
Sepúlveda, W., & Alonso-Almeida, M. D. M. (2027) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2026.105170
- Authors
- Wang, M., Kumar, V., Ruan, X., Saad, M., Garza-Reyes, J. A., & Kumar, A.
- Affiliations
- University of the West of England (GB)
- Corresponding author
- Ruan, Ximing
- Saad, Mohammed
- Venue
- Operations Management Research
- Published
- 2021-03-17
- Volume
- 15
- Issue
- 1-2
- Pages
- 76-92
- ISSN
- 1936-9735 (ISSN-L)
- 1936-9743
- PMC
- PMC7964521
- OpenAlex
- W3138629869
- Cited by
- 80
- References
- 78
- Citations by year
- 2026: 13 · 2025: 14 · 2024: 13 · 2023: 20 · 2022: 18 · 2021: 2
- FWCI
- 7.97
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Locations
- Operations Management Research (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- London Met Repository (London Metropolitan University) (acceptedVersion)
- UWE Research Repository (UWE Bristol) (submittedVersion, cc-by)
- RePEc: Research Papers in Economics (submittedVersion)
- University of Derby Online Research Archive. (University of Derby) (submittedVersion, public-domain)
- Topics
- Life Sciences › Agricultural and Biological Sciences › Plant Science › Organic Food and Agriculture
- Social Sciences › Business, Management and Accounting › Strategy and Management › Sustainable Supply Chain Management
- Social Sciences › Sociology and Political Science › Consumer behavior in food and health
- Keywords
- short food supply chains, consumer attitudes, sustainability, triple bottom line, moral economy, interpersonal relationships, consumer participation, Chinese consumers
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