Cited by 245Ethics and Social Impacts of AIArtificial Intelligence ApplicationsImpact of AI and Big Data on Business and Society

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Beyond the promise: implementing ethical AI

Open access
Eitel-Porter, Ray·2021·AI and Ethics

Abstract

Artificial Intelligence (AI) applications can and do have unintended negative consequences for businesses if not implemented with care. Specifically, faulty or biased AI applications risk compliance and governance breaches and damage to the corporate brand. These issues commonly arise from a number of pitfalls associated with AI development, which include rushed development, a lack of technical understanding, and improper quality assurance, among other factors. To mitigate these risks, a growing number of organisations are working on ethical AI principles and frameworks. However, ethical AI principles alone are not sufficient for ensuring responsible AI use in enterprises. Businesses also require strong, mandated governance controls including tools for managing processes and creating associated audit trails to enforce their principles. Businesses that implement strong governance frameworks, overseen by an ethics board and strengthened with appropriate training, will reduce the risks associated with AI. When applied to AI modelling, the governance will also make it easier for businesses to bring their AI deployments to scale.

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Metadata

Authors
Eitel-Porter, R.
Affiliations
Accenture (United Kingdom) (GB)
Corresponding author
Eitel-Porter, Ray
Venue
AI and Ethics
Published
2020-10-06
Volume
1
Issue
1
Pages
73-80
ISSN
  • 2730-5953 (ISSN-L)
  • 2730-5961
OpenAlex
W3092263108
Cited by
245
References
27
Citations by year
2026: 37 · 2025: 62 · 2024: 72 · 2023: 37 · 2022: 25 · 2021: 12
Type
journal article
Language
en
Open access
Locations
AI and Ethics (publishedVersion, cc-by)
Topics
  • Physical Sciences › Computer Science › Artificial Intelligence › Ethics and Social Impacts of AI
  • Physical Sciences › Computer Science › Artificial Intelligence › Artificial Intelligence Applications
  • Social Sciences › Decision Sciences › Management Science and Operations Research › Impact of AI and Big Data on Business and Society
Keywords
ethical AI, AI governance, responsible AI, algorithmic bias, AI risk management, AI ethics principles, ethics boards, audit trail

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