The DOI matches its Crossref record; 0 of the 27 references it cites were found in a registry or an index.
Beyond the promise: implementing ethical AI
Open accessAbstract
Artificial Intelligence (AI) applications can and do have unintended negative consequences for businesses if not implemented with care. Specifically, faulty or biased AI applications risk compliance and governance breaches and damage to the corporate brand. These issues commonly arise from a number of pitfalls associated with AI development, which include rushed development, a lack of technical understanding, and improper quality assurance, among other factors. To mitigate these risks, a growing number of organisations are working on ethical AI principles and frameworks. However, ethical AI principles alone are not sufficient for ensuring responsible AI use in enterprises. Businesses also require strong, mandated governance controls including tools for managing processes and creating associated audit trails to enforce their principles. Businesses that implement strong governance frameworks, overseen by an ethics board and strengthened with appropriate training, will reduce the risks associated with AI. When applied to AI modelling, the governance will also make it easier for businesses to bring their AI deployments to scale.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“The rapid evolution of AI technologies has outpaced the formulation of comprehensive ethical guidelines, raising concerns about the potential misuse and unintended consequences of these powerful tools [32], [33].”
From Ethical Framework for Harnessing the Power of AI in Healthcare and Beyond (2024) · cites this paper as [33]
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
The Institute for Ethical AI & Machine Learning: The responsible machine learning principles. https://www.ethical.institute/principles.html. Accessed 27 July 2020
(n.d.)
UnresolvedUNI Global Union: Top 10 principles for ethical artificial intelligence. https://www.thefutureworldofwork.org/media/35420/uni_ethical_ai.pdf (2017). Accessed 27 July 2020
(n.d.)
UnresolvedMicrosoft: Responsible AI. https://www.microsoft.com/en-us/ai/responsible-ai?activetab=pivot1:primaryr6/. Accessed 27 July 2020
(n.d.)
UnresolvedOrganisation for Responsible Business: What is responsible business. https://www.orbuk.org.uk/what-is-responsible-business/. Accessed 27 July 2020 and Online document Global Initiatives. Responsible Business. https://www.responsiblebusiness.com/. Accessed 27 July 2020
(n.d.)
UnresolvedGartner: Gartner says nearly half of CIOs are planning to deploy artificial intelligence. https://www.gartner.com/en/newsroom/press-releases/2018-02-13-gartner-says-nearly-half-of-cios-are-planning-to-deploy-artificial-intelligence (2018). Accessed 27 July 2020
(n.d.)
UnresolvedKanioura, A., Lucini, F.: Ready. Set. Scale. Accenture. https://www.accenture.com/us-en/insights/artificial-intelligence/scaling-enterprise-ai?src=SOMS&c=acn_glb_scalingenterpriexacttarget_11099764&n=emc_0120 (2019). Accessed 27 July 2020
(n.d.)
UnresolvedAccenture: AI ethics and governance. https://www.accenture.com/us-en/services/applied-intelligence/ai-ethics-governance. Accessed 27 July 2020
(n.d.)
UnresolvedMarr, B.: Is artificial intelligence dangerous? 6 AI risks everyone should know about. Forbes.https://www.forbes.com/sites/bernardmarr/2018/11/19/is-artificial-intelligence-dangerous-6-ai-risks-everyone-should-know-about/#5920f7dc2404(2018). Accessed 27 July 2020
(n.d.)
UnresolvedDastin, J.: Amazon scraps secret AI recruiting tool that showed bias against women. Reuters. https://www.reuters.com/article/us-amazon-com-jobs-automation-insight/amazon-scraps-secret-ai-recruiting-tool-that-showed-bias-against-women-idUSKCN1MK08G (2018). Accessed 27 July 2020
(n.d.)
UnresolvedHunt, E.: Tay, Microsoft's AI chatbot, gets a crash course in racism from Twitter. https://www.theguardian.com/technology/2016/mar/24/tay-microsofts-ai-chatbot-gets-a-crash-course-in-racism-from-twitter (2016). Accessed 27 July 2020
(n.d.)
Unresolved
Cited by
Sorted by citations
Items 201–245 of 245
Kurniawanti, K., Sudiarso, A., & Herliansyah, M. K. (2024) · International Conference on ICT and Knowledge Engineering · doi:10.1109/ictke62841.2024.10787192 · Cited by 2
“…Industry 4.0 adoption process, like incentives, provision of resources, and a clear framework or roadmap [67], [68], [69], [70], [71], [72], [73], [74], [75] Market needs, consumer trends, and customization (MTC) The type of industry that has certain market needs and trends and allows for custom…”
InfluentialArtificial Intelligence in Healthcare: Opportunities and Difficulties
Arora, R., & Banga, A. (2025) · International Journal of Scientific Research in Science Engineering and Technology · doi:10.32628/ijsrset2411465
CHATBOTS AS A KEY ENGINE OF ARTIFICIAL INTELLIGENCE: TRENDS AND PROSPECTS FOR DEVELOPMENT
Oleksenko, R. I., Voronkova, V., Нікітенко, В., et al. (2024) · SWS International Scientific Conference on Social Sciences · doi:10.35603/sws.iscss.2024/s16/90
Designing Emotional Bonds: AI Devices as Solutions for Pet Separation Anxiety
Ji, L., & Yang, S. (2025) · Communications in computer and information science · doi:10.1007/978-3-031-94162-7_11
Ethical AI in Banking: A Sectoral Literature Review with Case-Based Interventions
Smit, J. (2025) · Open Journal of Business and Management · doi:10.4236/ojbm.2025.134125 · Cited by 3
The future of narcolepsy treatment: what role will artificial intelligence play?
Maghsoudi, A., Ramezani, A., Razjouyan, J., & Sharafkhaneh, A. (2025) · Elsevier eBooks · doi:10.1016/b978-0-443-30004-2.00050-x
How to Develop and Use Artificial Intelligence Ethically? Building an Analytic Theory on Ai EthicsPreprint
Qian, Y., & Siau, K. L. (2025) · SSRN Electronic Journal · doi:10.2139/ssrn.5357385
Paradigms of application of artificial intelligence from the aspect of ethics in improving quality
Denić, N., Bartulović, Ž., Đorđević, S., et al. (2025) · Ekonomski signali · doi:10.5937/ekonsig2501095d
Taddeo, M., Blanchard, A., & Thomas, C. (2025) · De Gruyter eBooks · doi:10.1515/9783111346632-024
Aftab, S. (2025) · SSRN Electronic Journal · doi:10.2139/ssrn.5501094
Navigating the Paradox of Academic Integrity in the AI Era
Mdunyelwa, V., & Gundu, T. (2025) · Springer eBooks · doi:10.1007/978-981-95-0687-3_6
Vakilzadeh, A., Jang, H., Kim, J., Rafieizonooz, M., & Khankhaje, E. (2025) · SSRN Electronic Journal · doi:10.2139/ssrn.5506702
La IA como catalizadora de la industria publicitaria española
Romero, C. D. P., McCabe, S. A., & Damas, S. H. (2026) · Questiones Publicitarias · doi:10.5565/rev/qp.424
Artificial Intelligence for Human Resources Management
Hegazy, A. Z., & Hammad, M. (2026) · Advances in computational intelligence and robotics book series · doi:10.4018/979-8-3373-7416-1.ch014
Bhanushali, M. M., Reddy, M. R., Madhur, P., et al. (2025) · doi:10.1109/icft66708.2025.11336816
“These disruptions can be caused by things like climate change, digital disruption, and pandemics [3].”
From Compliance to Consciousness
Rismawati, R., Nur, M., Santaria, R., Supriadi, S., & Amir, A. S. (2026) · IGI Global eBooks · doi:10.4018/979-8-3373-3912-2.ch011
Ensuring Ethical Integrity in AI to Support and Sustain Job Satisfaction
Peddi, S., & Manoharan, G. (2026) · Communications in computer and information science · doi:10.1007/978-3-032-17837-4_15
Ethical Implications of AI Deployment in Corporate Governance
Krishna, S. H., Gupta, P., Kumar, R. J., et al. (2025) · doi:10.1109/wccest66994.2025.11389954
Dubosson, M., & Fragnière, E. (2025) · Emerald Group Publishing Limited eBooks · doi:10.1108/978-1-83549-534-620251005
Ramdani, M., Ulumuddin, A. M., & Sekti, B. A. (2026) · Advances in computational intelligence and robotics book series · doi:10.4018/979-8-3373-5525-2.ch002
Governance, ethics, and regulatory frameworks
Chawla, P., Mahajan, S., & Anand, R. (2026) · Elsevier eBooks · doi:10.1016/b978-0-443-38359-5.00004-5
Assessing Artificial Intelligence for Ethical Use in Libraries, Archives, and Museums
Baucom, E. (2026) · Collections A Journal for Museum and Archives Professionals · doi:10.1177/15501906261439246
Intelligibility of Recurrent Neural Networks via Finite State Machines
Marzouk, M. R. (2024) · theses.fr (ABES) · doi:10.70675/67c57743zf027z4a51zbd70zddd2e546358f
Toward Digital Wisdom in General Education
Xu, X. P. (2026) · IGI Global eBooks · doi:10.4018/979-8-2600-1133-1.ch006
Mateus, M. A., Rincón, A. G., & Álamo, E. M.-C. (2026) · SSRN Electronic Journal · doi:10.2139/ssrn.6599204
Lyman, B., Zhang, Y., Pearce, C., Kim, M., Harteveld, C., Chukoskie, L., & Schutter, B. D. (2026) · The Gerontologist · doi:10.1093/geront/gnag055 · Cited by 1
“Furthermore, any incomplete understanding of an AI algorithm leaves room for biases, as the natural complexity of the algo-rithm helps to obscure biases from view (Eitel-Porter, 2021, p. 74).”
Generative AI Ethics in Open Distance Learning
Dipitso, P. O. (2026) · IGI Global eBooks · doi:10.4018/979-8-2600-1443-1.ch009
Moghe, G. D., Zimic-Sheen, A., Chen, D., Yadav, G., Cao, G., Tufan, H., Williams, J., Szymański, J., Kim, J., Busta, L., et al. (2026) · The Plant Cell · doi:10.1093/plcell/koag140 · Cited by 2
“In plant sciences, GenAI introduces unique ethical challenges that go beyond the general paradigm of academic integrity (Eitel-Porter 2021; ERA 2025).”
Integrated Decision Support Systems (DSS) for Responsible AI Governance in Higher Education
Chua, K. P., & Vrba, J. (2026) · Advances in computational intelligence and robotics book series · doi:10.4018/979-8-2600-0467-8.ch005
Analyzing the Use of Ethical Theories Within AI Ethics Research: A Systematic Scoping Review
Hafner, A., Hammerschmidt, T., & Heselschwerdt, K. (2026) · Lecture notes in information systems and organisation · doi:10.1007/978-3-032-08486-6_5
Dorostkar, E., & Najarsadeghi, M. (2026) · Transportation Research Interdisciplinary Perspectives · doi:10.1016/j.trip.2026.102050
Exploring the Relationship Between Human-Centric AI and firm Idiosyncratic Risks
Liu, Z.-Y. R., Wang, Y.-T., Yan, J.-J., Gupta, S., & Giannakis, M. (2026) · Information Systems Frontiers · doi:10.1007/s10796-026-10759-7
Guechtouli, M., & Arulanandam, B. (2026) · Question(s) de management · doi:10.3917/qdm.239.0049
Aljarah, A., Rodriguez-Sanchez, C., Ostrovskaya, L., & Soomro, S. A. (2026) · Service Industries Journal · doi:10.1080/02642069.2026.2684027
Nagymetkyzy, M., & Bissembayev, A. (2026) · IEEE International Conference on Smart Information Systems and Technologies (SIST) · doi:10.1109/sist61674.2026.11596309
“Although ethical principles are a necessary precondition for responsible AI, they are not sufficient, ethical standards only have value when put into practice [18].”
AI ethics practices in Swiss health organisations
Lee, H., Kijewski, S., Ferretti, A., Blasimme, A., & Vayena, E. (2026) · AI and Ethics · doi:10.1007/s43681-026-01286-x
“However, companies in practice often lack the organisational struc - tures and procedures to support the operationalisation of AI ethics [33, 55].”
Ahdadou, M., Ahdadou, A., Aajly, A., & Tahrouch, M. (2026) · Springer proceedings in business and economics · doi:10.1007/978-3-032-20432-5_13
AI Ethical considerations for enhancing cyber defense in the banking sector
Manyanga, W., & Pillay, P. (2026) · Strategic Business Research · doi:10.1016/j.sbr.2026.100271
AI-Driven Supply Chain Security
Akram, H. W., Ahmad, A., Abbas, H., Akhtar, S., & Ciddikie, M. D. (2026) · Advances in computational intelligence and robotics book series · doi:10.4018/979-8-3373-6177-2.ch005
Organizational AI Governance: Integrating Ethical, Strategic, and Regulatory Dimensions
Romero, B., del Castillo, I., Medina, A., & Vega, L. (2025) · Journal of Digital Business and Management Studies · doi:10.68159/s097590835
Nkwo, M., Adamu, M., Brako, F., Okolo, C. T., & Orji, R. (2026) · AI and Ethics · doi:10.1007/s43681-026-01361-3
Exploring Backdoor Vulnerabilities and Fairness Challenges in Generative Models: A Survey
Holland, R., Pal, S., & Pan, L. (2026) · ACM Computing Surveys · doi:10.1145/3847107
“Ethical AI goes beyond mere technical functionality; it demands that AI systems embody the values and principles that communities deem essential for a fair and just society [36, 59].”
LangBiTe: model-driven bias testing of text-to-text large language models
Morales, S., Clarisó, R., & Cabot, J. (2026) · Software & Systems Modeling · doi:10.1007/s10270-026-01425-2
Bekiroğlu, H. A. (2025) · Journal of Higher Education and Science · doi:10.5961/higheredusci.1613974
Metadata
- Authors
- Eitel-Porter, R.
- Affiliations
- Accenture (United Kingdom) (GB)
- Corresponding author
- Eitel-Porter, Ray
- Venue
- AI and Ethics
- Published
- 2020-10-06
- Volume
- 1
- Issue
- 1
- Pages
- 73-80
- ISSN
- 2730-5953 (ISSN-L)
- 2730-5961
- OpenAlex
- W3092263108
- Cited by
- 245
- References
- 27
- Citations by year
- 2026: 37 · 2025: 62 · 2024: 72 · 2023: 37 · 2022: 25 · 2021: 12
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Locations
- AI and Ethics (publishedVersion, cc-by)
- Topics
- Physical Sciences › Computer Science › Artificial Intelligence › Ethics and Social Impacts of AI
- Physical Sciences › Computer Science › Artificial Intelligence › Artificial Intelligence Applications
- Social Sciences › Decision Sciences › Management Science and Operations Research › Impact of AI and Big Data on Business and Society
- Keywords
- ethical AI, AI governance, responsible AI, algorithmic bias, AI risk management, AI ethics principles, ethics boards, audit trail
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review