The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Cultural confluence: India-EU synergy in public and cultural diplomacy
Open accessAbstract
‘Soft-Power’ diplomacy is the new instrument for nations to influence the masses. After globalization (post the Second World War), nations are interconnected through technology and diplomacy. Nations tend to avoid using ‘hard’ diplomacy in this globalized world. India is an ancient civilization with a rich cultural heritage that has shaped its ‘Soft-Power’ diplomacy. Adorned by democratic values, India and the European Union have the ability to leverage their influence through cultural diplomacy, collaborations, and mutual engagements in the Indo-pacific as a ‘Soft-Power’. The ‘Incredible India’ campaign (promoted by the Government of India since 2002) is associated with India’s tourism (Edwards and Ramamurthy in Commun Culture Critique 10:11–13, 2017 [1]). The tangible and intangible cultural heritage brings convergence from difference and its benefits are substantial in international relations (Munjeri in Museum Int, 2004 [2]). ‘Yoga’ has become an international Yoga since 2015 as the United Nations Organisation declared the 21st of June as ‘International Yoga Day’ ( UNO, International Day of Yoga. 2023 [3] https://www.un.org/en/observances/yoga-day#:~:text=Recognizing%20its%20universal%20appeal%2C%20on,Yoga%20by%20resolution%2069%2F131 ). For effective public and cultural diplomacy, the use of social media by non-state actors is influential. This article analyses how India’s cultural heritage shapes its ‘Soft-Power’ diplomacy and has become an effective instrument for public diplomacy. It will study the convergence of public diplomacy between India and the European Union and its impact on the global stage.
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Nye, J. S. (1990) · Foreign Policy · doi:10.2307/1148580 · Cited by 2,170 · cited 2×
“Even Nye emphasised the Europeans are more proficient and comfortable than the United States in deploying the civilian resources that enhance soft power [42].”
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Metadata
- Authors
- Kaur, A., Ganguli, M., & Singh, U.
- Affiliations
- Sharda University (IN)
- Corresponding author
- Kaur, Arpit
- Venue
- Discover Global Society
- Published
- 2025-05-15
- Volume
- 3
- Issue
- 1
- ISSN
- 2731-9687 (ISSN-L)
- OpenAlex
- W4410391723
- Cited by
- 4
- References
- 1
- Citations by year
- 2026: 1 · 2025: 3
- FWCI
- 14.93
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- Discover Global Society (publishedVersion, cc-by-nc-nd)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Social Sciences › Political Science and International Relations › International Relations and Foreign Policy
- Social Sciences › Sociology and Political Science › European Cultural and National Identity
- Social Sciences › Political Science and International Relations › Central Asia Education and Culture
- Keywords
- soft power, cultural diplomacy, public diplomacy, EU-India relations, cultural heritage, social media, non-state actors, Indo-Pacific, tangible and intangible heritage, globalization
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