The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.
Is it all a game? Understanding the principles of gamification
Open accessAbstract
There is growing interest in how gamification—defined as the application of game design principles in non-gaming contexts—can be used in business. However, academic research and management practice have paid little attention to the challenges of how best to design, implement, manage, and optimize gamification strategies. To advance understanding of gamification, this article defines what it is and explains how it prompts managers to think about business practice in new and innovative ways. Drawing upon the game design literature, we present a framework of three gamification principles—mechanics, dynamics, and emotions (MDE)—to explain how gamified experiences can be created. We then provide an extended illustration of gamification and conclude with ideas for future research and application opportunities.
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Citations
Cites
Social media? Get serious! Understanding the functional building blocks of social media
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011) · Business Horizons · doi:10.1016/j.bushor.2011.01.005 · Cited by 4,970
Self-citationSweetser (2005) · doi:10.1145/1077246.1077253 · Cited by 2,124
Value from hedonic experience and engagement
Higgins, E. T. (2006) · Psychological Review · doi:10.1037/0033-295x.113.3.439 · Cited by 949
Cited by
The effect of gamification on motivation and engagement
Alsawaier, R. S. (2018) · The International Journal of Information and Learning Technology · doi:10.1108/ijilt-02-2017-0009 · Cited by 887
Gamification of health professions education: a systematic review
van Gaalen, A. E. J., Brouwer, J., Schönrock-Adema, J., Bouwkamp-Timmer, T., Jaarsma, A. D. C., & Georgiadis, J. R. (2021) · Advances in Health Sciences Education · doi:10.1007/s10459-020-10000-3 · Cited by 625
Gamification applications in E-learning: a literature review
Saleem, A. N., Noori, N. M., & Ozdamli, F. (2022) · Technology, Knowledge and Learning · doi:10.1007/s10758-020-09487-x · Cited by 478
Lampropoulos, G., Keramopoulos, E., Diamantaras, K., & Evangelidis, G. (2022) · Applied Sciences · doi:10.3390/app12136809 · Cited by 462
Introduction matters: Manipulating trust in automation and reliance in automated driving
Körber, M., Baseler, E., & Bengler, K. (2018) · Applied Ergonomics · doi:10.1016/j.apergo.2017.07.006 · Cited by 418
What's the Point?: A Review of Reward Systems Implemented in Gamification Interventions
Lewis, Z. H., Swartz, M. C., & Lyons, E. J. (2016) · Games for Health Journal · doi:10.1089/g4h.2015.0078 · Cited by 156
The Use of Gamification in the Self-Management of Patients With Chronic Diseases: Scoping Review
Huang, X., Xiang, X., Liu, Y., Wang, Z., Jiang, Z., & Huang, L. (2023) · JMIR Serious Games · doi:10.2196/39019 · Cited by 53
te Pas, M. E., Rutten, W. G. M. M., Bouwman, R. A., & Buise, M. P. (2020) · JMIR Medical Informatics · doi:10.2196/21982 · Cited by 43
Lin, C.-W., Chien, C.-Y., Ou Yang, C.-P., & Mao, T.-Y. (2022) · Sustainability · doi:10.3390/su15010589 · Cited by 22
A Conceptual Review on Gamification as a Platform for Brand Engagement in the Marketing Context
Hewapathirana, N. T., & Caldera, S. (2023) · Sri Lanka Journal of Marketing · doi:10.4038/sljmuok.v9i1.119 · Cited by 8
Metadata
- Authors
- Robson, K., Plangger, K., Kietzmann, J. H., McCarthy, I., & Pitt, L.
- Venue
- Business Horizons
- Publisher
- Elsevier BV
- Published
- 2015-07
- Volume
- 58
- Issue
- 4
- Pages
- 411-420
- ISSN
- 0007-6813 (ISSN-L)
- OpenAlex
- W2005039690
- Cited by
- 834
- References
- 3
- FWCI
- 102.57
- Type
- journal article
- Language
- en
- Open access
- green
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