“Likes” as social rewards: Their role in online social comparison and decisions to like other People's selfies
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Humans are susceptible to social feedback on digital media.
“Studies show that humans are susceptible to social feedback on digital media: Likes influence how quickly people post again (Lindström et al., 2021), whether or not they consider a post successful (Carr et al., 2018), and how happy, self-assured, and popular they feel after posting status updates (Rosenthal-von der Pütten et al., 2019; Zell & Moeller, 2018).”
From Social Drivers and Algorithmic Mechanisms on Digital Media. (2024) · cites this paper as Rosenthal-von der Pütten et al., 2019
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References 65 · Cited by 126
- Authors
- Rosenthal-von der Pütten, A. M., Hastall, M. R., Köcher, S., Meske, C., Heinrich, T., Labrenz, F., & Ocklenburg, S.
- Affiliations
- TU Dortmund University (DE)
- Freie Universität Berlin (DE)
- Durham University (GB)
- Ruhr University Bochum (DE)
- ORCID
- Venue
- Computers in Human Behavior
- Publisher
- Elsevier BV
- Published
- 2019-03
- Volume
- 92
- Pages
- 76-86
- ISSN
- 0747-5632 (ISSN-L)
- OpenAlex
- W2895901384
- Cited by
- 126
- References
- 65
- Citations by year
- 2026: 12 · 2025: 14 · 2024: 19 · 2023: 16 · 2022: 21 · 2021: 23 · 2020: 15 · 2019: 5 · 2018: 1
- FWCI
- 25.04
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Computers in Human Behavior (publishedVersion)
- Funders
- Mercator Research Center Ruhr
- Mercator Foundation
- Topics
- Social Sciences › Sociology and Political Science › Impact of Technology on Adolescents
- Physical Sciences › Computer Science › Computer Networks and Communications › Media and Digital Communication
- Social Sciences › Psychology › Clinical Psychology › Body Image and Dysmorphia Studies
- Keywords
- social media likes, social comparison, selfies, social reward, Facebook, self-presentation, admiration, emotional state, social acceptance, social networking sites
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