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Cited by 457

The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.

The effects of the standardized instagram disclosure for micro- and meso-influencers

Open access
Boerman, Sophie C.·2020·Computers in Human Behavior
DOI 10.1016/j.chb.2019.09.015
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Abstract

Abstract Social media influencers – such as the ‘Instafamous’ – are required to disclose any commercial relationship. To achieve transparency, Instagram has introduced a standardized disclosure (‘Paid partnership with [brand]’). This study examined whether this disclosure effectively raises ad recognition, and how this consequently affects consumers' responses to the message, influencer, and brand. Additionally, the effects of the disclosure were compared between micro- (

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Metadata

Authors
Boerman, S. C.
Venue
Computers in Human Behavior
Publisher
Elsevier BV
Published
2020-02
Volume
103
Pages
199-207
ISSN
0747-5632 (ISSN-L)
DOI
10.1016/j.chb.2019.09.015
OpenAlex
W2974580405
Cited by
457
References
7
FWCI
82.30
Type
journal article
Language
en
Open access
bronze

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CoChat. (2026). Citation check: The effects of the standardized instagram disclosure for micro- and meso-influencers. https://app.cochat.ai/papers/10.1016/j.chb.2019.09.015
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Boerman, S. C. (2020). The effects of the standardized instagram disclosure for micro- and meso-influencers. Computers in Human Behavior. https://doi.org/10.1016/j.chb.2019.09.015

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.