Taking a territorological perspective on place branding?
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This research contributes to territorology and place scholarship more broadly as one of the few studies applying the territory concept to retailing and the only known study to do so within a fashion context.
“Finally, this research contributes to territorology and place scholarship more broadly (Brighenti, 2010(Brighenti, , 2014;;Kärrholm, 2012) as one of the few studies applying the territory concept to retailing (Warnaby, 2018) and the only known study to do so within a fashion context.”
From Retail futures: Customer experience, phygital retailing, and the Experiential Retail Territories perspective (2025) · cites this paper as Warnaby, 2018
The Introduction and Conclusion describe Warnaby (2018) as applying territoriality to place branding, not retailing. The ‘Taking a territorological perspective’ section explicitly identifies place branding as its sphere of application. The citation is attached to the claim that this is a study applying the territory concept to retailing; the separate fashion-context claim is not attributed to Warnaby. (LLM, conf=0.84)
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Research works printed but not linked: 21
- Agnew, J. (2009). Territoriality. In D. Gregory, R. Johnston, G. Pratt, M. J. Watts & S. Whatmore (Eds.), The Dictionary of Human Geography (5 th Edition) (pp. 744-745). Chichester: Wiley-Blackwell.
- Baxter, J., Kerr, G. & Clarke, R. J. (2013). Brand orientation and the voices from within. Journal of Marketing Management, 29(9-10), 1079-1098.
- Boisen, M., Terlouw, K. and van Grop, B. (2011). The selective nature of place branding and the layering of spatial identities. Journal of Place Management and Development, 4(2), 135-147.
- Braun, E., Kavaratzis, M. & Zenker, S. (2013). My city-my brand: The different roles of residents in place branding. Journal of Place Management and Development, 6(1), 18-28
- Brighenti, A.M. (2010). On territorology: Towards a general science of territory. Theory, Culture & Society, 27(1), 52-72.
- Brighenti, A.M. (2014). Mobilizing territories, territorializing mobilities. Sociologica, 8(1): 1-25.
- Forsberg, H., Medway, D. & Warnaby, G. (1999). Town centre management by co-operation: Evidence from Sweden' Cities, 16(5), 315-322.
- Hankinson, G. (2003). Relational network brands: Towards a conceptual model of place brands. Journal of Vacation Marketing, 10(2), 109-121.
- Hospers, G-J. (2006). Borders, bridges and branding: the transformation of the Øresund region into an imagined space. European Planning Studies, 14(10), 15-33
- Kärrholm, M. (2007). The materiality of territorial production. Space & Culture, 10(4), 437-453.
- Karrholm, M. (2008). The territorialisation of a pedestrian precinct in Malmö: Materialities in the commercialisation of public space. Urban Studies, 45(9), 1903-1924.
- Kavaratzis, M. & Kalandides, A. (2015). Rethinking the place brand: The interactive formation of place brand and the role of participatory place branding. Environment and Planning A, 47(6), 1368- 1382.
- Merrilees, B., Miller, D., & Herington, C. (2012). Multiple stakeholders and multiple city brand meanings. European Journal of Marketing, 46(7/8), 1032-1047.
- Paasi, A. (2002). Bounded spaces in the mobile world: deconstructing regional identity. Tijdschrift voor Economische en Sociale Geografie, 93(2), 137-148.
- Paasi, A. (2010). Regions as social constructs, but who or what 'constructs' them? Agency in question. Environment and Planning A, 42(10), 2296-2301.
- Stubbs, J. & Warnaby G. (2015). Working with stakeholders: Rethinking place branding from a practice perspective. In M. Kavaratzis, G. Warnaby, & G. Ashworth (Eds.) Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions (pp. 101-118).Heidelberg: Springer Verlag.
- Sudjic, D. (2016). The Language of Cities. London: Penguin Books.
- Van den Berg, L. & Braun, E. (1999). Urban competitiveness, marketing and the need for organising capacity. Urban Studies, 36(5-6), 987-999.
- Ward, K G. (2000). From rentiers to rantiers: 'active entrepreneurs', 'structural speculators' and the politics of marketing the city. Urban Studies, 37(7), 1093-1107.
- Warnaby, G., Bennison, D. & Medway, D. (2010). Notions of materiality and linearity: The challenges of marketing the Hadrian's Wall place product. Environment and Planning A, 42(6), 1365- 1382.
- Warnaby, G. & Medway, D. (2013). What about the 'place' in place marketing? Marketing Theory, 13(3), 345-363.
Cited by
Sorted by citations
Alexander, B., & Varley, R. (2025) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2024.104108 · Cited by 87 · see citing works
- Authors
- Warnaby, G.
- Venue
- Cities
- Publisher
- Elsevier BV
- Published
- 2018-10
- Volume
- 80
- Pages
- 64-66
- ISSN
- 0264-2751
- Cited by
- 16
- References
- 0
- Language
- en
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