The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.
Application of data mining techniques in customer relationship management: A literature review and classification
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Citations
Cites
Artificial neural networks in bankruptcy prediction: General framework and cross-validation analysis
Zhang, G., Y. Hu, M., Eddy Patuwo, B., & C. Indro, D. (1999) · European Journal of Operational Research · doi:10.1016/s0377-2217(98)00051-4 · Cited by 677
Teo, T. S. H., Devadoss, P., & Pan, S. L. (2006) · Decision Support Systems · doi:10.1016/j.dss.2006.01.007 · Cited by 167
An analysis of customer retention and insurance claim patterns using data mining: a case study
Smith, K. A., Willis, R. J., & Brooks, M. (2000) · Journal of the Operational Research Society · doi:10.1057/palgrave.jors.2600941 · Cited by 137
Mining class outliers: concepts, algorithms and applications in CRM
He, Z., Xu, X., Huang, J. Z., & Deng, S. (2004) · Expert Systems with Applications · doi:10.1016/j.eswa.2004.07.002 · Cited by 79
Investigating purchasing-sequence patterns for financial services using Markov, MTD and MTDg models
Prinzie, A., & Van den Poel, D. (2006) · European Journal of Operational Research · doi:10.1016/j.ejor.2004.05.004 · Cited by 75 · cited 1×
“Up/Cross selling refers to promotion activities which aim at augmenting the number of associated or closely related services that a customer uses within a firm (Prinzie & Poel, 2006).”
Background
Cited by
How ‘big data’ can make big impact: findings from a systematic review and a longitudinal case study
Fosso Wamba, S., Akter, S., Edwards, A., Chopin, G., & Gnanzou, D. (2015) · International Journal of Production Economics · doi:10.1016/j.ijpe.2014.12.031 · Cited by 1,905
Ngai, E. W. T., Hu, Y., Wong, Y. H., Chen, Y., & Sun, X. (2011) · Decision Support Systems · doi:10.1016/j.dss.2010.08.006 · Cited by 1,361
Self-citationBig data analytics in E-commerce: a systematic review and agenda for future research
Akter, S., & Wamba, S. F. (2016) · Electronic Markets · doi:10.1007/s12525-016-0219-0 · Cited by 684
A survey towards an integration of big data analytics to big insights for value-creation
Saggi, M. K., & Jain, S. (2018) · Information Processing & Management · doi:10.1016/j.ipm.2018.01.010 · Cited by 494
An up-to-date comparison of state-of-the-art classification algorithms
Zhang, C., Liu, C., Zhang, X., & Almpanidis, G. (2017) · Expert Systems with Applications · doi:10.1016/j.eswa.2017.04.003 · Cited by 440
Metadata
- Authors
- Ngai, E. W. T., Xiu, L., & Chau, D. C. K.
- Venue
- Expert Systems with Applications
- Publisher
- Elsevier BV
- Published
- 2009-03
- Volume
- 36
- Issue
- 2
- Pages
- 2592-2602
- ISSN
- 0957-4174 (ISSN-L)
- OpenAlex
- W2147953360
- Cited by
- 1,266
- References
- 5
- FWCI
- 107.58
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
