Determinants of intention to play Pokémon Go
Open accessAbstract
This paper examines the influence of personal and game factors on gamers' perceived values, drawing from the Theory of Consumption Value (TCV), explores the impacts of values on the Pokémon Go (PG) adoption, and identifies differences between two consumer groups. A sample of 474 (215 PG non-players and 259 PG players) was collected and analysed. Game aesthetics increase all perceived values of both groups. Game aesthetics and innovativeness have no direct impact on gamers' intention to play. Emotional value and functional value are crucial for their behavioural intention. Social value is important for non-players, while conditional value influences players' intentions. This study contributes to the expansion of the TCV in mobile location-based AR game adoption and reveals the insights of players' and non-players' value perceptions. It is one of the first studies investigating the TCV factors, antecedents, and consequence in the mobile AR game literature.
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Conditional value has a significant influence on purchase behaviour in online service, mobile applications, or online games.
“Although only limited studies have explored conditional value in the live-streaming e-commerce context, previous literature has demonstrated that conditional value has a significant influence on purchase behaviour in online service [81], mobile applications [121], or online games [128].”
From Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity (2024) · cites this paper as [128]
The Results (Structural model; page unavailable) report that conditional value significantly and positively influenced players’ intention to play Pokémon Go. That supports an effect on game-related intention, but the cited finding concerns playing, not purchase behaviour in online games. (LLM, conf=0.86)
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Zhang, Q., Wang, Y., & Ariffin, S. K. (2024) · PLoS ONE · doi:10.1371/journal.pone.0296339 · Cited by 50 · see citing works
- Authors
- Thongmak, M.
- Affiliations
- Thammasat University (TH)
- Corresponding author
- Thongmak, Mathupayas
- ORCID
- Thongmak, Mathupayas
- Venue
- Heliyon
- Publisher
- Elsevier BV
- Published
- 2020-12
- Volume
- 6
- Issue
- 12
- Pages
- e03895
- ISSN
- 2405-8440 (ISSN-L)
- PMC
- PMC7753125
- OpenAlex
- W3114777011
- Cited by
- 24
- References
- 0
- Citations by year
- 2026: 2 · 2025: 5 · 2024: 5 · 2023: 4 · 2022: 5 · 2021: 3
- FWCI
- 2.98
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- Heliyon (publishedVersion, cc-by-nc-nd)
- PubMed Central (publishedVersion, cc-by-nc-nd)
- PubMed (publishedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Sociology and Political Science › Digital Games and Media
- Social Sciences › Psychology › Developmental and Educational Psychology › Educational Games and Gamification
- Keywords
- Pokémon Go, theory of consumption values, perceived value, intention to play, location-based games, game aesthetics, innovativeness, emotional value, functional value, social values, conditional value, technology adoption
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