The DOI matches its Crossref record; 134 of the 135 references it cites were found in a registry or an index.
Purchasing in the digital age: A meta-analytical perspective on trust, risk, security, and e-WOM in e-commerce
Open accessAbstract
This comprehensive meta-analysis investigates the significant factors influencing consumer decision-making in e-commerce. Predominantly focusing on the parameters of trust, perceived risk, perceived security, and electronic word-of-mouth (e-WOM), this study provides insightful revelations on their integral roles in shaping e-commerce purchasing decisions. The findings demonstrate that trust, perceived risk, perceived security, and e-WOM significantly influence consumers' e-commerce purchasing decisions. Perceived Risk plays a substantial moderating role in the relationship between Trust and e-commerce purchasing decisions, amplifying the importance of managing and minimizing risk in online transactions to cultivate consumer trust. Contrastingly, the roles of Perceived Security and e-WOM do not hold the same moderating effect on the trust-purchasing decision nexus, underscoring the direct yet unmoderated influence these factors have on e-commerce purchasing behaviors. Furthermore, The research reveals no significant size effect difference among respondents from high-income and low-income countries or between general internet users and online shoppers concerning the impact of trust on e-commerce purchasing decisions. This intriguing finding suggests the universal importance of trust in the digital purchasing landscape, irrespective of socio-economic status or the degree of e-commerce engagement. This study thus sheds new light on the complexities of e-commerce decision-making processes. It offers valuable insights for businesses aiming to enhance consumer trust and engagement in the expanding digital marketplace.
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1 retracted
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Elshaer, I. A., Azazz, A. M. S., Fayyad, S., Aljoghaiman, A., Fathy, E. A., & Fouad, A. M. (2025) · Tourism and Hospitality · doi:10.3390/tourhosp6020068 · Cited by 55
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Metadata
- Authors
- Handoyo, S.
- Affiliations
- Padjadjaran University (ID)
- Corresponding author
- Handoyo, Sofik
- ORCID
- Handoyo, Sofik
- Venue
- Heliyon
- Publisher
- Elsevier BV
- Published
- 2024-04
- Volume
- 10
- Issue
- 8
- Pages
- e29714
- ISSN
- 2405-8440 (ISSN-L)
- PMC
- PMC11044045
- OpenAlex
- W4394844493
- Cited by
- 133
- References
- 135
- Citations by year
- 2026: 73 · 2025: 50 · 2024: 10
- FWCI
- 49.63
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- Heliyon (publishedVersion, cc-by-nc-nd)
- PubMed Central (publishedVersion, cc-by-nc-nd)
- PubMed (publishedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
- Social Sciences › Business, Management and Accounting › Marketing › Digital Marketing and Social Media
- Keywords
- consumer trust, risk perception, perceived security, electronic word of mouth, online shopping, moderating effect, cross-national comparison, income gap, online consumers
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