The DOI matches its Crossref record; 2 of the 2 references it cites were found in a registry or an index.
Understanding and enabling marketplace literacy in subsistence contexts: The development of a consumer and entrepreneurial literacy educational program in South India
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“However, less research explores other pro-poor business model adaptations that address the non credit-related barriers to entry (for an exception, see: Viswanathan et al., 2008).”
From Building Entrepreneurship in Subsistence Markets: Microfranchising as an Employment Incubator (2010) · cites this paper as Viswanathan et al., 2008
In the citing paper
“as recent debates have discussed the poor as consumers (Prahalad, 2004), producers (Karnani, 2007), consumers and entrepreneurs (Viswanathan et al., (2008), aid recipients (Sachs, 2005) or partners (Bornstein, 2003) but less work has discussed them as employees.”
From Building Entrepreneurship in Subsistence Markets: Microfranchising as an Employment Incubator (2010) · cites this paper as Viswanathan et al., (2008)
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Cites
Schema induction and analogical transfer
Gick, M. L., & Holyoak, K. J. (1983) · Cognitive Psychology · doi:10.1016/0010-0285(83)90002-6 · Cited by 3,010
The Economic Lives of the Poor
Banerjee, A. V., & Duflo, E. (2007) · Journal of Economic Perspectives · doi:10.1257/jep.21.1.141 · Cited by 1,703
Research works printed but not linked: 17
- Arnould, 2005, Dynamic transformations for base-of-the-pyramid market clusters, Journal of the Academy of Marketing Science, 20, 1
- Bennell, 1998, Vocational education and training in developing countries: has the World Bank got it right?, International Journal of Educational Development, 18, 271, 10.1016/S0738-0593(98)00021-2 · DOI
- Carr-Hill, R.A. (Ed.) with Okech, A., Katahoire, A., Kakooza, T., Ndidde, A., Oxenham, J., 2001. Adult Literacy Programs in Uganda, Human Development, Africa Region. The World Bank, Washington, DC.
- Datt, 1998, Why have some Indian states done better than others at reducing rural poverty?, Economica, 65, 17, 10.1111/1468-0335.00112 · DOI · Paper page
- Dyer, 2000, “Education for All” and the Rabaris and Kachchh, Western India, International Journal of Educational Development, 33, 241
- Gentner, 1983, Structure mapping: a theoretical framework for analogy, Cognitive Science, 7, 155, 10.1207/s15516709cog0702_3 · doi:10.1207/s15516709cog0702_3 · Paper page
- Hertz-Bunzl, 2006, Financing hope—improving microfinance, Harvard International Review, 27, 32
- Hill, 1991, Homeless women, special possessions, and the meaning of “home”: an ethnographic case study, Journal of Consumer Research, 18, 298, 10.1086/209261 · DOI · Paper page
- Khare, M.S., 1984. Women's role in domestic food acquisition and food use in India: a case study of low-income urban households. Food and Nutrition Bulletin 6. · doi:10.1177/156482658400600101
- Krishna, 2006, Pathways into and out of poverty in 36 villages of Andhra Pradesh, India, World Development, 34, 271, 10.1016/j.worlddev.2005.08.003 · DOI
- Saini, 2000, Literacy and empowerment: an Indian scenario, Childhood Education, 76, 381, 10.1080/00094056.2000.10521186 · doi:10.1080/00094056.2000.10521186
- Srivastava, 2005, Community mobilization, gender equality, and resource mobilization in adult education, International Journal of Education Development, 26, 153, 10.1016/j.ijedudev.2005.07.022 · doi:10.1016/j.ijedudev.2005.07.022
- Stix, 1997, Small (lending) is beautiful, Scientific American, 276, 16, 10.1038/scientificamerican0497-16 · doi:10.1038/scientificamerican0497-16
- Viswanathan, 2006, Functional illiteracy and nutritional education in the United States: a research-based approach to the development of nutritional education materials for functionally illiterate consumers, Journal of Macromarketing, 25, 187, 10.1177/0276146705280635 · doi:10.1177/0276146705280635
- Viswanathan, A., Gajendiran, S., Venkatesan, R., 2007. Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces: A Research-Based Approach to Educational Programs. Springer, Berlin. · doi:10.1007/978-1-4020-5769-4
- Viswanathan, 2005, Decision making and coping of functionally illiterate consumers and some implications for marketing management, Journal of Marketing, 69, 15, 10.1509/jmkg.69.1.15.55507 · DOI · Paper page
- Yagi, 2006, Training and supporting the ‘volunteers’: revisiting total literacy campaigns in India, International Journal of Educational Development, 26, 67, 10.1016/j.ijedudev.2005.07.013 · doi:10.1016/j.ijedudev.2005.07.013
Cited by
The Economic Lives of the Poor
Banerjee, A. V., & Duflo, E. (2007) · Journal of Economic Perspectives · doi:10.1257/jep.21.1.141 · Cited by 1,703
Building Entrepreneurship in Subsistence Markets: Microfranchising as an Employment Incubator
Christensen, L. J., Parsons, H., & Fairbourne, J. (2010) · Journal of Business Research · doi:10.1016/j.jbusres.2009.03.020 · Cited by 118
Metadata
- Authors
- Viswanathan, M., Gajendiran, S., & Venkatesan, R.
- Venue
- International Journal of Educational Development
- Publisher
- Elsevier BV
- Published
- 2008-05
- Volume
- 28
- Issue
- 3
- Pages
- 300-319
- ISSN
- 0738-0593
- Cited by
- 61
- References
- 2
- Language
- en
- Licence
- www.elsevier.com/tdm/userlicense/1.0/ (tdm)
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- CoChat. (2026). Citation check: Understanding and enabling marketplace literacy in subsistence contexts: The development of a consumer and entrepreneurial literacy educational program in South India. https://app.cochat.ai/papers/10.1016/j.ijedudev.2007.05.004
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- Viswanathan, M., Gajendiran, S., & Venkatesan, R. (2008). Understanding and enabling marketplace literacy in subsistence contexts: The development of a consumer and entrepreneurial literacy educational program in South India. International Journal of Educational Development. https://doi.org/10.1016/j.ijedudev.2007.05.004
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
