The DOI matches its Crossref record; 15 of the 15 references it cites were found in a registry or an index.
Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation
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Cites
Preacher, K. J., & Hayes, A. F. (2008) · Behavior Research Methods · doi:10.3758/brm.40.3.879 · Cited by 34,117
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Bagozzi, R. P., & Yi, Y. (1988) · Journal of the Academy of Marketing Science · doi:10.1007/bf02723327 · Cited by 26,163
The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355
The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits
Hansen, M. T. (1999) · Administrative Science Quarterly · doi:10.2307/2667032 · Cited by 5,809
The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
Garbarino, E., & Johnson, M. S. (1999) · Journal of Marketing · doi:10.1177/002224299906300205 · Cited by 4,899
Byrne, B. M., Shavelson, R. J., & Muthén, B. (1989) · Psychological Bulletin · doi:10.1037//0033-2909.105.3.456 · Cited by 4,115
Social media: The new hybrid element of the promotion mix
Mangold, W. G., & Faulds, D. J. (2009) · Business Horizons · doi:10.1016/j.bushor.2009.03.002 · Cited by 4,111 · cited 1×
“Having a large number of active online community members can help a business establish strong consumer–brand relationships over the long term (Mangold and Faulds, 2009).”
BackgroundMuniz, A. M., & O'Guinn, T. C. (2001) · Journal of Consumer Research · doi:10.1086/319618 · Cited by 3,998
E-commerce: the role of familiarity and trust.
Gefen, D. (2000) · Omega · doi:10.1016/s0305-0483(00)00021-9 · Cited by 3,529
Hennig-Thurau, T., Gwinner, K. P., & Gremler, D. D. (2002) · Journal of Service Research · doi:10.1177/1094670502004003006 · Cited by 2,301
Cited by
Consumer behavior in social commerce: A literature review
Zhang, K. Z. K., & Benyoucef, M. (2016) · Decision Support Systems · doi:10.1016/j.dss.2016.04.001 · Cited by 631
Chen, S.-C., & Lin, C.-P. (2019) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2018.11.025 · Cited by 606
Kamboj, S., Sarmah, B., Gupta, S., & Dwivedi, Y. (2018) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2017.12.001 · Cited by 591
Malinen, S. (2015) · Computers in Human Behavior · doi:10.1016/j.chb.2015.01.004 · Cited by 347
Wang, X.-W., Cao, Y.-M., & Park, C. (2019) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2019.07.018 · Cited by 236
Metadata
- Authors
- Kang, J., Tang, L., & Fiore, A. M.
- Venue
- International Journal of Hospitality Management
- Publisher
- Elsevier BV
- Published
- 2014-01
- Volume
- 36
- Pages
- 145-155
- ISSN
- 0278-4319 (ISSN-L)
- OpenAlex
- W2092841377
- Cited by
- 315
- References
- 15
- FWCI
- 49.46
- Type
- journal article
- Language
- en
- Open access
- green
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- Kang, J., Tang, L., & Fiore, A. M. (2014). Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation. International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2013.08.015
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
