The DOI matches its Crossref record; 73 of the 73 references it cites were found in a registry or an index.
Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops
Abstract
Abstract This research aimed to identify structural associations among image, satisfaction, trust, lovemarks (love and respect for a particular brand) and brand loyalty for name-brand coffee shops. A total of 401 pieces of data were analyzed through the SPSS and AMOS statistical packages. It was found that customers’ brand love and respect significantly moderated the relationship between trust and brand loyalty, suggesting that the theory of lovemarks is useful to explore the development of generating brand loyalty. It was also shown that brand image was a helpful originator of satisfaction and trust. Moreover, satisfaction affected trust, and brand loyalty and trust were positively related to brand loyalty. The current research contributed to the literature, empirically theorizing brand loyalty formation in the name-brand coffee shop industry.
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Cites
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Cited by
Building trust in cybernetic payment network: Insights from an emerging economy
Ahmed, S., Ahmed, R., Ashrafi, D. M., Ahmed, E., & Annamalah, S. (2024) · Journal of Open Innovation: Technology, Market, and Complexity · doi:10.1016/j.joitmc.2024.100331 · Cited by 13
Metadata
- Authors
- Song, H., Wang, J., & Han, H.
- Venue
- International Journal of Hospitality Management
- Publisher
- Elsevier BV
- Published
- 2019-05
- Volume
- 79
- Pages
- 50-59
- ISSN
- 0278-4319 (ISSN-L)
- OpenAlex
- W2906834592
- Cited by
- 396
- References
- 73
- FWCI
- 49.82
- Type
- journal article
- Language
- en
- Open access
- closed
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- Song, H., Wang, J., & Han, H. (2019). Effect of image, satisfaction, trust, love, and respect on loyalty formation for name-brand coffee shops. International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2018.12.011
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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