The DOI matches its Crossref record; 78 of the 78 references it cites were found in a registry or an index.
Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement
Abstract
Abstract How does customer perceived value influence purchase intention in online flash sales on social e-commerce platforms? This study investigates the role of time pressure and product involvement in the relationship between perceived value and purchase intention. Drawing on survey data from wjx.com in China, we found that perceived value is positively related to purchase intention, whereas time pressure negatively moderates the effect of emotional/social value on purchase intention. The three-way interaction among time pressure, perceived functional/emotional/social value, and product involvement was also statistically significant. We discuss the theoretical and practical implications of these results.
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Cites
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Cited by
Lv, X., Zhang, R., Su, Y., & Yang, Y. (2022) · Journal of Travel & Tourism Marketing · doi:10.1080/10548408.2022.2052227 · Cited by 180
Hewei, T., & Youngsook, L. (2022) · Entertainment Computing · doi:10.1016/j.entcom.2021.100474 · Cited by 169
How does anthropomorphism improve human-AI interaction satisfaction: a dual-path model
Xie, Y., Zhu, K., Zhou, P., & Liang, C. (2023) · Computers in Human Behavior · doi:10.1016/j.chb.2023.107878 · Cited by 150
Sun, C., Fang, Y., Kong, M., Chen, X., & Liu, Y. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102828 · Cited by 148
Zhou, S., Li, T., Yang, S., & Chen, Y. (2022) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2022.101126 · Cited by 89
Metadata
- Authors
- Peng, L., Zhang, W., Wang, X., & Liang, S.
- Venue
- Information & Management
- Publisher
- Elsevier BV
- Published
- 2019-03
- Volume
- 56
- Issue
- 2
- Pages
- 317-328
- ISSN
- 0378-7206 (ISSN-L)
- OpenAlex
- W2904416484
- Cited by
- 325
- References
- 78
- FWCI
- 25.43
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
