The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-release Movie Evaluation
Open accessAbstract
In this paper, we examine the persuasive influences of online user comments (or word-of-mouth) and of the reviews by movie critics on moviegoers’ evaluation of to-be-released movies. Two distinctive features of this study are: (1) moviegoers are considered to be heterogeneous in their movie going frequency and (2) word-of-mouth and critical reviews are concurrently available, and the views expressed in the two messages are in conflict. Using three experiments with natural stimuli, we find that the persuasive effect of online word-of-mouth is stronger on infrequent than on frequent moviegoers, especially when it is negative (Study 1). The effect of negative word-of-mouth on infrequent moviegoers is enduring even in the presence of positive reviews by movie critics (Study 2). The relative influence of word-of-mouth and critical reviews are asymmetric with infrequent moviegoers more influenced by word-of-mouth, while frequent moviegoers more influenced by the reviews (Study 3). We validate this source–segment alignment through secondary data analysis.
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Negativity Bias, Negativity Dominance, and Contagion
Rozin, P., & Royzman, E. B. (2001) · Personality and Social Psychology Review · doi:10.1207/s15327957pspr0504_2 · Cited by 4,342
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Friestad, M., & Wright, P. (1994) · Journal of Consumer Research · doi:10.1086/209380 · Cited by 3,811
Chaiken, S., & Stangor, C. (1987) · Annual Review of Psychology · doi:10.1146/annurev.ps.38.020187.003043 · Cited by 518
Cited by
Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies
Hennig-Thurau, T., Wiertz, C., & Feldhaus, F. (2015) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-014-0388-3 · Cited by 434
A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing
Liu, X., Singh, P. V., & Srinivasan, K. (2016) · Marketing Science · doi:10.1287/mksc.2015.0972 · Cited by 184
Consumer Engagement in the Digital Era: Its Nature, Drivers, and Outcomes
Weitzl, W., & Einwiller, S. (2018) · The Handbook of Communication Engagement · doi:10.1002/9781119167600.ch31 · Cited by 14
Metadata
- Authors
- Chakravarty, A., Liu, Y., & Mazumdar, T.
- Venue
- Journal of Interactive Marketing
- Publisher
- SAGE Publications
- Published
- 2010-08
- Volume
- 24
- Issue
- 3
- Pages
- 185-197
- ISSN
- 1094-9968 (ISSN-L)
- 1520-6653
- OpenAlex
- W2021784989
- Cited by
- 237
- References
- 4
- FWCI
- 25.04
- Type
- journal article
- Language
- en
- Open access
- green
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- Chakravarty, A., Liu, Y., & Mazumdar, T. (2010). The Differential Effects of Online Word-of-Mouth and Critics’ Reviews on Pre-release Movie Evaluation. Journal of Interactive Marketing. https://doi.org/10.1016/j.intmar.2010.04.001
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