Cited by 69Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationCultural Differences and Values

We’re not so different: Collectivism increases perceived homophily, trust, and seeking user-generated product information

Leonhardt, James M., Pezzuti, Todd, Namkoong, Jae-Eun·2020·Journal of Business Research

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Crossref · 10.1016/j.jbusres.2020.03.017

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  • Trust in other social media users positively influences participants to seek user-generated product information on social media.

    “On the other hand, one study found that trust in other social media users positively infuenced participants to seek user-generated product information on social media [61].”

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References 52 · Cited by 69

Authors
Leonhardt, J. M., Pezzuti, T., & Namkoong, J.-E.
Affiliations
  • University of Nevada, Reno (US)
  • Adolfo Ibáñez University (CL)
Corresponding author
Leonhardt, James M.
Venue
Journal of Business Research
Publisher
Elsevier BV
Published
2020-05
Volume
112
Pages
160-169
ISSN
0148-2963 (ISSN-L)
OpenAlex
W3011626412
Cited by
69
References
52
Citations by year
2026: 13 · 2025: 10 · 2024: 12 · 2023: 11 · 2022: 10 · 2021: 9 · 2020: 4
FWCI
10.57
Type
journal article
Language
en
Open access
closed
Locations
  • Journal of Business Research (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior in Brand Consumption and Identification
  • Social Sciences › Psychology › Social Psychology › Cultural Differences and Values
Keywords
collectivism, user-generated content, consumer trust, purchase decision, self-other similarity, cultural mindset, cross-cultural consumer behavior, social media, digital marketing strategy

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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

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