The DOI matches its Crossref record; 16 of the 16 references it cites were found in a registry or an index.
The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern
Abstract
Abstract With consumers’ increasing awareness of environmental problems, green marketing is becoming an important approach for firms to gain a competitive advantage. However, green marketing decoupled from substantive action tends to be perceived as greenwashing by consumers. Compared to a large body of green marketing research, little work has focused on consumers’ greenwashing perceptions and its associated consequences. Thus, based on the attitude-behaviour-context theory, this study explored whether and how consumers’ greenwashing perceptions influence their green purchasing intentions by integrating the mediating role of green word-of-mouth (WOM) and the moderating role of green concern. Using a questionnaire survey of 553 consumers of batteries in China, the results demonstrate that consumers’ greenwashing perceptions not only have a direct negative impact on green purchasing intentions, but also have indirect negative effects via green WOM. Further, green concern strengthens the negative relationship between greenwashing perceptions and green purchasing intentions. Hence, this study suggests that firms should promote substantive environmental initiatives rather than greenwashing to ensure consumers and increase sales.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.2307/3151312 · Cited by 109,314
Evaluating structural equation models with unobservable variables and measurement error
Fornell, C., & Larcker, D. F. (1981) · Journal of Marketing Research · doi:10.1177/002224378101800104 · Cited by 109,190
Self-Reports in Organizational Research: Problems and Prospects
Podsakoff, P. M., & Organ, D. W. (1986) · Journal of Management · doi:10.1177/014920638601200408 · Cited by 17,102
Delmas, M. A., & Burbano, V. C. (2011) · California Management Review · doi:10.1525/cmr.2011.54.1.64 · Cited by 3,441
The Means and End of Greenwash
Lyon, T. P., & Montgomery, A. W. (2015) · Organization & Environment · doi:10.1177/1086026615575332 · Cited by 1,636
Greenwash: Corporate Environmental Disclosure under Threat of Audit
Lyon, T. P., & Maxwell, J. W. (2011) · Journal of Economics & Management Strategy · doi:10.1111/j.1530-9134.2010.00282.x · Cited by 1,569
Influences on Attitude-Behavior Relationships: A Natural Experiment with Curbside Recycling
Guagnano, G. A., Stern, P. C., & Dietz, T. (1995) · Environment and Behavior · doi:10.1177/0013916595275005 · Cited by 1,457
Chen, Y., & Chang, C. (2012) · Management Decision · doi:10.1108/00251741211216250 · Cited by 1,370
Chen, Y.-S., & Chang, C.-H. (2013) · Journal of Business Ethics · doi:10.1007/s10551-012-1360-0 · Cited by 1,281
Parguel, B., Benoît-Moreau, F., & Larceneux, F. (2011) · Journal of Business Ethics · doi:10.1007/s10551-011-0901-2 · Cited by 1,024
Cited by
Concepts and forms of greenwashing: a systematic review
de Freitas Netto, S. V., Sobral, M. F. F., Ribeiro, A. R. B., & Soares, G. R. D. L. (2020) · Environmental Sciences Europe · doi:10.1186/s12302-020-0300-3 · Cited by 1,360
Why do retail consumers buy green apparel? A knowledge-attitude-behaviour-context perspective
Dhir, A., Sadiq, M., Talwar, S., Sakashita, M., & Kaur, P. (2021) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102398 · Cited by 469
Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review
Zhang, X., & Dong, F. (2020) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph17186607 · Cited by 337
Yusoff, Y. M., Omar, M. K., Kamarul Zaman, M. D., & Samad, S. (2019) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2019.06.153 · Cited by 336
Green purchase intention: Effects of electronic service quality and customer green psychology
Ahmad, W., & Zhang, Q. (2020) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2020.122053 · Cited by 316
Metadata
- Authors
- Zhang, L., Li, D., Cao, C., & Huang, S.
- Venue
- Journal of Cleaner Production
- Publisher
- Elsevier BV
- Published
- 2018-06
- Volume
- 187
- Pages
- 740-750
- ISSN
- 0959-6526 (ISSN-L)
- OpenAlex
- W2792245420
- Cited by
- 569
- References
- 16
- FWCI
- 46.85
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern. https://app.cochat.ai/papers/10.1016/j.jclepro.2018.03.201
- The paper
- Zhang, L., Li, D., Cao, C., & Huang, S. (2018). The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern. Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2018.03.201
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
