Green artificial intelligence initiatives: Potentials and challenges
Open accessAbstract
Recently, the widespread adoption of artificial intelligence, particularly generative AI technology, has surged across various industries. However, a notable drawback of this technology is its significant energy consumption during model training and operation, which poses challenges to sustainability goals and the environment. Consequently, various initiatives have emerged to promote what is termed "green artificial intelligence," aiming to mitigate these environmental impacts. Nevertheless, research discussing these initiatives remains scarce. Hence, this study aims to identify green artificial intelligence initiatives that contribute to environmental friendliness. This paper has comprehensively reviewed the existing literature, professional websites, and expert blogs to identify and analyze available green AI initiatives. This paper has identified 55 such initiatives, broadly categorized into six themes: cloud optimization, model efficiency, carbon footprinting, sustainability-focused AI development, open-source initiatives, and green AI research and community. This study discusses the strengths and limitations of each initiative to offer a comprehensive overview. The findings provide valuable insights, particularly for industries interested in green artificial intelligence and green technology in general. While some tools have been recognized and studied, comprehensive research and analysis are still required to empirically evaluate the majority of other tools due to their early stages of development in this field.
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Generative AI product design can reduce raw material usage, lower production costs, and reduce environmental impacts.
“This can lead to a strong reduction in the usage of raw materials, lowering the costs of production, and reducing environmental impacts due to the creation of new products55,56.”
From A decision-support framework for evaluating AI-enabled ESG strategies in the context of sustainable manufacturing systems (2025) · cites this paper as [56]
Generative AI is a strong development tool in green innovations, allowing businesses to design sustainable products and optimize processes concerning operative consumption levels.
“Generative AI is coming out as a strong development tool in green innovations, allowing businesses to design sustainable products and optimize processes concerning operative consumption levels.”
From A decision-support framework for evaluating AI-enabled ESG strategies in the context of sustainable manufacturing systems (2025) · cites this paper as [56]
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References 26 · Cited by 206
- Authors
- Alzoubi, Y. I., & Mishra, A.
- Affiliations
- American University of the Middle East (KW)
- Norwegian University of Science and Technology (NO)
- Corresponding author
- Mishra, Alok
- Venue
- Journal of Cleaner Production
- Publisher
- Elsevier BV
- Published
- 2024-08
- Volume
- 468
- Pages
- 143090
- ISSN
- 0959-6526 (ISSN-L)
- OpenAlex
- W4400391108
- Cited by
- 206
- References
- 26
- Citations by year
- 2026: 86 · 2025: 104 · 2024: 16
- FWCI
- 21.26
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Journal of Cleaner Production (publishedVersion, cc-by)
- NORA - Norwegian Open Research Archives (submittedVersion, cc-by)
- Topics
- Physical Sciences › Engineering › Electrical and Electronic Engineering › Green IT and Sustainability
- Physical Sciences › Computer Science › Hardware and Architecture › Energy Efficiency in Computing
- Physical Sciences › Computer Science › Artificial Intelligence › Artificial Intelligence Applications
- Keywords
- green AI, generative AI, energy consumption, carbon footprint calculation, cloud optimization, model efficiency, open-source AI tools, environmental impact of AI
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