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Cited by 482

The DOI matches its Crossref record; 65 of the 65 references it cites were found in a registry or an index.

Impact of online WOM on destination trust and intention to travel: A medical tourism perspective

Open access
Abubakar, Abubakar Mohammed, Ilkan, Mustafa·2016·Journal of Destination Marketing & Management

Abstract

Abstract Electronic word-of-mouth (WOM), also known as eWOM, is one of the most influential sources of information on the web. The aim of this study is to examine the impact of online WOM on destination trust and intention to travel in the medical tourism sector. In addition, the paper examines the moderating effect of income on the researched variables. Structural equation modeling is applied to examine the interplay between the proposed variables, using a sample of 216 respondents. The empirical results suggest that: online WOM positively influences destination trust and intention to travel; destination trust positively influences intention to travel; rising income strengthens the relationship between online WOM and intention to travel; and rising income weakens the relationship between destination trust and intention to travel. Implications and future research directions are discussed.

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Registry

Crossref · 10.1016/j.jdmm.2015.12.005

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Metadata

Authors
Abubakar, A. M., & Ilkan, M.
Venue
Journal of Destination Marketing & Management
Publisher
Elsevier BV
Published
2016-09
Volume
5
Issue
3
Pages
192-201
ISSN
2212-571X (ISSN-L)
OpenAlex
W2235011900
Cited by
482
References
65
FWCI
73.36
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Impact of online WOM on destination trust and intention to travel: A medical tourism perspective. https://app.cochat.ai/papers/10.1016/j.jdmm.2015.12.005
The paper
Abubakar, A. M., & Ilkan, M. (2016). Impact of online WOM on destination trust and intention to travel: A medical tourism perspective. Journal of Destination Marketing & Management. https://doi.org/10.1016/j.jdmm.2015.12.005

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.