How can we manage biases in artificial intelligence systems – A systematic literature review
Open accessAbstract
Artificial intelligence is similar to human intelligence, and robots in organisations always perform human tasks. However, AI encounters a variety of biases during its operational process in the online economy. The coded algorithms helps in decision-making in firms with a variety of biases and ambiguity. The study is qualitative in nature and asserts that AI biases and vulnerabilities experienced by people across industries lead to gender biases and racial discrimination. Furthermore, the study describes the different types of biases and emphasises the importance of responsible AI in firms in order to reduce the risk from AI. The implications discuss how policymakers, managers, and employees must understand biases to improve corporate fairness and societal well-being. Future research can be carryout on consumer bias, bias in job automation and bias in societal data.
Integrity signals
Registry
Cites
Statistics
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
Rather than engaging consumers as sovereign choosers, the system tests and exploits their cognitive biases, such as scarcity bias and conformity.
“Rather than engaging consumers as sovereign choosers, the system tests and exploits their cognitive biases, like showing a time-limited discount to trigger a fear-of-missing-out (scarcity bias) or using social comparison info (”
From Surveillance Capitalism, Consumer Subjectivity and Marketing in the Age of Artificial Intelligence (2025) · cites this paper as Varsha, 2023
No citation lists for this paper
No citation lists for this paper yet — checked again daily.
References 104 · Cited by 239
- Authors
- P.S., D. V.
- ORCID
- P.S., Dr. Varsha
- Venue
- International Journal of Information Management Data Insights
- Publisher
- Elsevier BV
- Published
- 2023-04
- Volume
- 3
- Issue
- 1
- Pages
- 100165
- ISSN
- 2667-0968 (ISSN-L)
- OpenAlex
- W4323041949
- Cited by
- 239
- References
- 104
- Citations by year
- 2026: 30 · 2025: 106 · 2024: 76 · 2023: 27
- FWCI
- 9.22
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- International Journal of Information Management Data Insights (publishedVersion, cc-by-nc-nd)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Topics
- Social Sciences › Safety Research › Ethics and Social Impacts of AI
- Social Sciences › Business, Management and Accounting › Organizational Behavior and Human Resource Management › AI and HR Technologies
- Physical Sciences › Computer Science › Artificial Intelligence › Explainable Artificial Intelligence (XAI)
- Keywords
- algorithmic bias, responsible AI, gender bias, racial discrimination, algorithmic decision-making, AI risk management, internet economy
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review