Empowering generation z accountants in the era of data complexity and open innovation: Nurturing big data analytics, diagnostic, and forensic accounting skills

Imjai, Narinthon; Swatdikun, Trairong; Rungruang, Prasit; Basiruddin, Rohaida; Aujirapongpan, Somnuk

doi:10.1016/j.joitmc.2024.100308

Empowering generation z accountants in the era of data complexity and open innovation: Nurturing big data analytics, diagnostic, and forensic accounting skills

This research fills a significant knowledge gap by exploring the development of Big Data Analytics Skills (BAS), Diagnostic Skills (DS), and Forensic Accounting Skills (FAS) among Generation Z accounting students in Thailand. Employing a quantitative research approach, the study conducted an onli…