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Channel Selection and Coordination in Dual-Channel Supply Chains

Open access
Cai, Gangshu (George)·2010·Journal of Retailing
DOI 10.1016/j.jretai.2009.11.002
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Abstract

This paper investigates the influence of channel structures and channel coordination on the supplier, the retailer, and the entire supply chain in the context of two single-channel and two dual-channel supply chains. We extensively study two Pareto zone concepts: channel-adding Pareto zone and contract-implementing Pareto zone. In the channel-adding Pareto zone, both the supplier and the retailer benefit from adding a new channel to the traditional single-channel supply chain. In the contract-implementing Pareto zone, it is mutually beneficial for the supplier and the retailer to utilize the proposed contract coordination policy. The analysis suggests the preference lists of the supplier and the retailer over channel structures with and without coordination are different, and depend on parameters like channel base demand, channel operational costs, and channel substitutability.

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Metadata

Authors
Cai, G. (.
Venue
Journal of Retailing
Publisher
Elsevier BV
Published
2010-03
Volume
86
Issue
1
Pages
22-36
ISSN
0022-4359 (ISSN-L)
DOI
10.1016/j.jretai.2009.11.002
OpenAlex
W2092140835
Cited by
682
References
0
FWCI
24.00
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Channel Selection and Coordination in Dual-Channel Supply Chains. https://app.cochat.ai/papers/10.1016/j.jretai.2009.11.002
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Cai, G. (. (2010). Channel Selection and Coordination in Dual-Channel Supply Chains. Journal of Retailing. https://doi.org/10.1016/j.jretai.2009.11.002

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.