The DOI matches its Crossref record; 35 of the 35 references it cites were found in a registry or an index.
Willingness to pay more for green products: The interplay of consumer characteristics and customer participation
Abstract
Abstract The extant evidence evaluating consumers’ willingness to pay more for green products has been mixed. Existing investigations stem from an overemphasis on profiling consumers who are willing vs. unwilling to pay price premiums for green products using dispositional (socio-demographic and psychological) characteristics. However, little is known about what firm-initiated actions can be taken when consumers do not possess characteristics that favorably influence green purchase behaviors. This research demonstrates that customer participation improves consumers’ willingness to pay more even when consumers exhibit low sustainability-oriented motivation (environmental concern) and ability (eco-literacy). The findings are important for practitioners seeking practical ways to alleviate green purchase barriers.
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Cites
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Research works printed but not linked: 1
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Cited by
Willingness to pay more for green products: A critical challenge for Gen Z
Gomes, S., Lopes, J. M., & Nogueira, S. (2023) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2023.136092 · Cited by 369
Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review
Zhang, X., & Dong, F. (2020) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph17186607 · Cited by 337
Metadata
- Authors
- Wei, S., Ang, T., & Jancenelle, V. E.
- Venue
- Journal of Retailing and Consumer Services
- Publisher
- Elsevier BV
- Published
- 2018-11
- Volume
- 45
- Pages
- 230-238
- ISSN
- 0969-6989 (ISSN-L)
- OpenAlex
- W2893271825
- Cited by
- 322
- References
- 35
- FWCI
- 34.81
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.elsevier.com/tdm/userlicense/1.0/ (tdm)
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- Wei, S., Ang, T., & Jancenelle, V. E. (2018). Willingness to pay more for green products: The interplay of consumer characteristics and customer participation. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2018.08.015
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
