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Cited by 265

The DOI matches its Crossref record; 129 of the 129 references it cites were found in a registry or an index.

Retailer corporate social responsibility and consumer citizenship behavior: The mediating roles of perceived consumer effectiveness and consumer trust

Dang, Van Thac, Nguyen, Ninh, Pervan, Simon·2020·Journal of Retailing and Consumer Services
DOI 10.1016/j.jretconser.2020.102082
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Abstract

Abstract Retailers often face pressure from stakeholders to address social and environmental issues. The purpose of this study is to investigate the influence of retailer corporate social responsibility (CSR) on consumers' perceptions and behavior. Drawing on the theoretical foundations of social identity theory and signaling theory, this study presents and validates a unique model which examines the mediating effects of perceived consumer effectiveness and consumer trust on the relationship between retailer CSR and consumer citizenship behavior. Using a sample of 407 consumers in China, results of structural equation modeling show that retailer CSR is positively associated with consumer citizenship behavior. Additionally, perceived consumer effectiveness and consumer trust positively mediate this association. Taken together, these findings provide support for retailers to develop CSR programs that remind and reinforce consumers’ perceptions about socially responsible behaviors.

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Metadata

Authors
Dang, V. T., Nguyen, N., & Pervan, S.
Venue
Journal of Retailing and Consumer Services
Publisher
Elsevier BV
Published
2020-07
Volume
55
Pages
102082
ISSN
0969-6989 (ISSN-L)
DOI
10.1016/j.jretconser.2020.102082
OpenAlex
W3007206471
Cited by
265
References
129
FWCI
37.59
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Retailer corporate social responsibility and consumer citizenship behavior: The mediating roles of perceived consumer effectiveness and consumer trust. https://app.cochat.ai/papers/10.1016/j.jretconser.2020.102082
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Dang, V. T., Nguyen, N., & Pervan, S. (2020). Retailer corporate social responsibility and consumer citizenship behavior: The mediating roles of perceived consumer effectiveness and consumer trust. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2020.102082

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.