Implicit association between basic tastes and pitch
Abstract
Our evaluation of food is influenced by a variety of contextual information perceived via the senses. Here we investigated whether there are interactions between auditory stimuli and basic tastes (indicated by the names of typically sour and bitter foods). Participants took part in a version of the Implicit Association Test (IAT) in order to measure the strength of the association between high-pitched sounds and (the names of) foodstuffs having a sour taste, and between low-pitched sounds and (the names of) foodstuffs having a bitter taste. Analysis of the latency and accuracy of participants' responses highlighted the existence of a significant crossmodal association between these different attributes. This result suggests the need for research into the influence of auditory stimuli on food evaluation, an interaction that has typically been overlooked when considering the multisensory perception of food.
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Specific auditory attributes are associated with basic tastes, both when presented as taste words and in the form of tasting solutions.
“Previously, it has been shown that specific auditory attributes are associated with basic tastes, both when presented as taste words (for instance, 'sweet'), and in the form of tasting solutions [80-88]”
From The Role of Intrinsic and Extrinsic Sensory Factors in Sweetness Perception of Food and Beverages: A Review (2019) · cites this paper as [80]
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References 36 · Cited by 141
- Authors
- Crisinel, A.-S., & Spence, C.
- Affiliations
- University of Oxford (GB)
- Corresponding author
- Crisinel, Anne-Sylvie
- ORCID
- Spence, Charles
- Venue
- Neuroscience Letters
- Publisher
- Elsevier BV
- Published
- 2009-10
- Volume
- 464
- Issue
- 1
- Pages
- 39-42
- ISSN
- 0304-3940 (ISSN-L)
- OpenAlex
- W2084017637
- Cited by
- 141
- References
- 36
- Citations by year
- 2026: 5 · 2025: 6 · 2024: 11 · 2023: 10 · 2022: 11 · 2021: 6 · 2020: 8 · 2019: 18 · 2018: 12 · 2017: 4 · 2016: 6 · 2015: 11 · 2014: 2 · 2013: 7 · 2012: 5
- FWCI
- 10.14
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Neuroscience Letters (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Psychology › Experimental and Cognitive Psychology › Multisensory perception and integration
- Life Sciences › Neuroscience › Cognitive Neuroscience › Tactile and Sensory Interactions
- Life Sciences › Neuroscience › Cognitive Neuroscience › Neuroscience and Music Perception
- Keywords
- cross-modal associations, basic taste, pitch, sour taste, bitter taste, auditory stimuli, food evaluation, Implicit Association Test
- MeSH terms
- Acoustic Stimulation, Adult, Female, Humans, Male, Pitch Discrimination, Reaction Time, Taste, Young Adult
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