Cited by 18Topic ModelingText and Document Classification TechnologiesInformation Retrieval and Search Behavior

The DOI matches its Crossref record; 36 of the 37 references it cites were found in a registry or an index.

LLMs for product classification in e-commerce: A zero-shot comparative study of GPT and claude models

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Roumeliotis, Konstantinos I., Tselikas, Nikolaos D., Nasiopoulos, Dimitrios K.·2025·Natural Language Processing Journal

Abstract

In the rapidly evolving e-commerce landscape, efficient and accurate product classification is essential for enhancing customer experience and streamlining operations. Traditional product classification methods, which depend heavily on labeled data and manual effort, struggle with scalability and adaptability to diverse product categories. This study explores the transformative potential of large language models (LLMs) for zero-shot product classification in e-commerce, addressing the challenge of automating product categorization without prior labeled training data. We evaluate the performance of four state-of-the-art LLMs — GPT-4o, GPT-4o mini, Claude 3.5 Sonnet, and Claude 3.5 Haiku — on a diverse dataset of 248 product categories, each containing 20 samples, structured into 8 subsets. Each model performs zero-shot classification, assigning products to predefined categories without prior exposure. Our findings reveal significant variations in classification accuracy across models, with certain LLMs demonstrating superior scalability and adaptability for real-world e-commerce applications. Based on these insights, we developed an API software to integrate the top-performing models into e-commerce systems, enhancing automation and efficiency. This study underscores the transformative role of LLMs in revolutionizing e-commerce workflows and recommends their adoption for scalable, intelligent product classification.

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Crossref · 10.1016/j.nlp.2025.100142

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  1. Wang, 2024, Leveraging large language models for context-aware product discovery in E-commerce search systems, J. Knowl. Learn. Sci. Technol., 3, 300

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Metadata

Authors
Roumeliotis, K. I., Tselikas, N. D., & Nasiopoulos, D. K.
Affiliations
University of Peloponnese (GR)
Corresponding author
Roumeliotis, Konstantinos I.
Venue
Natural Language Processing Journal
Publisher
Elsevier BV
Published
2025-06
Volume
11
Pages
100142
ISSN
2949-7191 (ISSN-L)
OpenAlex
W4408935345
Cited by
14
References
37
Citations by year
2026: 8 · 2025: 6
FWCI
5.62
Type
journal article
Language
en
Open access
Locations
  • Natural Language Processing Journal (publishedVersion, cc-by)
  • DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
Topics
  • Physical Sciences › Computer Science › Artificial Intelligence › Topic Modeling
  • Physical Sciences › Computer Science › Artificial Intelligence › Text and Document Classification Technologies
  • Physical Sciences › Computer Science › Information Systems › Information Retrieval and Search Behavior
Keywords
product classification, e-commerce, large language models, zero-shot classification, GPT-4o, Claude 3.5 Sonnet, model comparison

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