Student or educator? Sign up with your school email and get 6 months of Pro free.
CoChat
Sign Up
Cited by 47Sport and Mega-Event ImpactsIntellectual Property LawSociology, History and Politics of Sport

The DOI matches its Crossref record; the references it cites are not checked yet.

Framing ambush marketing as a legal issue: An Olympic perspective

Ellis, Dana, Scassa, Teresa, Séguin, Benoit·2011·Sport Management Review
DOI 10.1016/j.smr.2011.02.002
Open this paper in CoChat — free account

Abstract

This paper examines the emerging trend of host countries using legislation to protect the Olympic brand and control ambush marketing. More specifically, it will discuss Canada's Olympic and Paralympic Marks Act in depth. Issues related to framing ambush marketing as a legal issue as opposed to a business issue are examined. The consequences of placing ambush marketing in a legal context are considered from a legal and a business management perspective.

Overview

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Integrity signals

Registry

Crossref · 10.1016/j.smr.2011.02.002

Cites

Statistics

Verification

Claims the paper makes

The claims and statistics of this paper haven’t been checked yet.

Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.

A few free checks a day · papers already verified open instantly · results are public

Self-check

Percentages, sums and reported differences re-computed from the paper’s own numbers.

The self-check needs the paper’s full text.

Citations

The citation lists haven’t been fetched yet

References 36 · Cited by 47

Research works printed but not linked: 45

  1. P.BartlettAmbush marketingConvergence320073137
  2. L.L.BeanAmbush marketing: Sports sponsorship confusion and the Lanham ActBoston University Law Review75199510991134
  3. 10.1080/17430430500355865 · DOI
  4. G.BrewerBe like Nike?Sales & Marketing Management1451119936668
  5. N.BurtonS.ChadwickAmbush marketing in sport: An analysis of sponsorship protection means and counter-ambush measuresJournal of Sponsorship242009303315
  6. Canada House of Commons Debates. (2007a). Vol. 141 No. 154 15 May 2007.
  7. Canada House of Commons Debates. (2007b). Vol. 141 No. 155 16 May 2007.
  8. 10.1080/1360671042000182964 · DOI
  9. D.CrowJ.HoekAmbush marketing: A critical review and some practical adviceMarketing Bulletin1412003114
  10. D.EllisThe institutionalization of Olympic brand protectionAbstract presented at the 7th German Conference for Sport Economics and Sport ManagementCologne, DEU(2010, November)
  11. D.EllisM.E.GauthierB.SéguinAmbush marketing, the Olympic and Paralympic Marks Act and Canadian national sports organisations: Awareness, perceptions and impactsJournal of Sponsorship422011
  12. 10.1017/S0021849905050348 · DOI
  13. J.FroomanStakeholder influence strategiesAcademy of Management Journal2421999191205
  14. J.GradyS.McKelveyM.BernthalFrom Beijing 2008 to London 2012: Examining event-specific legislation vis-à-vis the rights and interests of stakeholdersJournal of Sponsorship322010144156
  15. P.J.GrahamAmbush marketingSport Marketing Quarterly6119971012 · DOI
  16. 10.1080/14730980210001730431 · DOI
  17. 10.1086/346254 · DOI
  18. C.KendallJ.CurthoysAmbush marketing and the Sydney 2000 Games (Indicia and images) Protection Act: A retrospectiveMurdoch University Electronic Journal of Law822001135
  19. London Olympic Games and Paralympic Games Act (United Kingdom). 2006. Chapter 12.
  20. M.R.LybergerL.McCarthyAn assessment of consumer knowledge of, interest in, and perceptions of ambushing marketing strategiesSport Marketing Quarterly1022001130137
  21. S.McKelveyUnauthorized use of event tickets in promotional campaign may create new legal strategies to combat ambush marketing: NCAA vs. CoorsSport Marketing Quarterly1222003117118 · DOI
  22. 10.1123/jlas.14.2.191 · DOI
  23. 10.1123/jsm.22.5.550 · DOI
  24. 10.1080/00218499.1994.12466973 · DOI
  25. T.MeenaghanAmbush marketing—A threat to corporate sponsorshipSloan Management Review1996102113
  26. 10.1002/(SICI)1520-6793(199807)15:4<305::AID-MAR2>3.0.CO;2-C · DOI
  27. 10.1123/jlas.15.2.183 · DOI
  28. D.MorrowOfficial marksG.F.HendersonTrade-marks law of Canada1993CarswellsToronto, ON377389
  29. N.NishHow far have we come? A look at the Olympic and Amateur Sport Act of 1998, The United States Olympic Committee, and the Winter Olympic Games of 2002Seton Hall Journal of Sports Law1320035372
  30. 10.1002/(SICI)1520-6793(199807)15:4<349::AID-MAR5>3.0.CO;2-8 · DOI
  31. 10.1002/(SICI)1520-6793(199807)15:4<323::AID-MAR3>3.0.CO;2-A · DOI
  32. M.PayneOlympic turnaround: How the Olympic Games stepped back from the brink of extinction to become the world's best known brand2006Praeger PublishersWestport CT · DOI
  33. 10.1057/abm.2008.3 · DOI
  34. D.SandlerD.ShaniOlympic sponsorship vs. ambush marketing: Who gets the gold?Journal of Advertising Research2941989914 · DOI
  35. 10.1177/106169349300200307 · DOI
  36. T.ScassaFaster, higher, stronger: The protection of Olympic marks leading up to Vancouver 2010University of British Columbia Law Review41120083168
  37. 10.1123/jsm.25.4.354 · DOI · Paper page
  38. 10.1108/IJSMS-06-04-2005-B004 · DOI
  39. B.SéguinN.J.O’ReillyThe Olympic brand, ambush marketing and clutterInternational Journal of Sport Management and Marketing5I200878104
  40. 10.1504/IJSMM.2008.015958 · DOI
  41. 10.1504/IJSMM.2005.007122 · DOI
  42. 10.1002/(SICI)1520-6793(199807)15:4<367::AID-MAR6>3.0.CO;2-6 · DOI
  43. 10.1002/(SICI)1520-6793(199807)15:4<333::AID-MAR4>3.0.CO;2-9 · DOI
  44. 10.1057/bm.2000.33 · DOI
  45. E.VassalloK.BlemasterP.WernerAn international look at ambush marketingTrademark Reporter956200513381356

Metadata

Authors
Ellis, D., Scassa, T., & Séguin, B.
Affiliations
  • University of Ottawa (CA)
  • University of Ottawa
ORCID
Venue
Sport Management Review
Publisher
Informa UK Limited
Published
2011-03-17
Volume
14
Issue
3
Pages
297-308
ISSN
  • 1441-3523 (ISSN-L)
  • 1839-2083
DOI
10.1016/j.smr.2011.02.002
OpenAlex
W2021638278
Cited by
47
References
36
Citations by year
2026: 1 · 2025: 1 · 2024: 2 · 2023: 2 · 2022: 2 · 2021: 3 · 2020: 4 · 2019: 4 · 2018: 3 · 2017: 1 · 2016: 2 · 2015: 2 · 2014: 2 · 2013: 4 · 2012: 14
FWCI
21.41
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations
  • Sport Management Review (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Sport and Mega-Event Impacts
  • Social Sciences › Law › Intellectual Property Law
  • Social Sciences › Sociology and Political Science › Sociology, History and Politics of Sport
Keywords
ambush marketing, intellectual property law, Paralympic Games, sports event management

About these checks

Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.

What counts as a claim ›How we measure confidence ›How we check this ›

Are you an author, or do you see a problem with this page? Request a review

How to cite

Cite CoChat for the checks on this page, and the paper for its own findings.

This page
CoChat. (2026). Citation check: Framing ambush marketing as a legal issue: An Olympic perspective. https://app.cochat.ai/papers/10.1016/j.smr.2011.02.002
The paper
Ellis, D., Scassa, T., & Séguin, B. (2011). Framing ambush marketing as a legal issue: An Olympic perspective. Sport Management Review. https://doi.org/10.1016/j.smr.2011.02.002