Determinants of safety-focused product purchasing in the United States at the beginning of the global COVID-19 pandemic
Open accessAbstract
Public preparation for the COVID-19 pandemic was widely covered in the media due to its intensity and fast-pace. While some individuals prepared with personal safety supplies such as soap and hand sanitizer, many others did not purchase such preparatory products. There are many health and safety benefits to quick engagement and emergency preparedness in a pandemic, and it is important to identify those who conduct these behaviors. The present study examined who engaged in preparatory purchasing of safety and health care products during the early stages of the spread of COVID-19 and what stimulated this action. Results of a cross-sectional study (N = 344) indicates that possessing, or uncertainty about possessing a COVID-19 risk factor (but not differences in age, gender, race, or income), increased purchasing of preparatory health and safety products. Also, in line with past research on risk, affect, and behavior, worry mediated this relationship. Further, gender moderated the relationship between worry and purchasing, such that worry increased product purchasing for men, who were initially low in worry, but not for women. This study lends additional support to worry as a mediator between risk and safety-related behavior and has implications for understanding factors related to preparatory purchasing of health care products during pandemics.
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Greater perception of the risk and severity of COVID-19, greater news monitoring, and perceived scarcity were associated with more panic buying in recent surveys.
“recent surveys assessing individuals from the US, China, India, and Pakistan found that greater perception of the risk and severity of COVID-19, greater news monitoring, and perceived scarcity were associated with more panic buying (Clemens et al., 2020; Islam et al., 2020; Oosterhoff and Palmer, 2020; Zhang and Zhou, 2021).”
From Why did all the toilet paper disappear? Distinguishing between panic buying and hoarding during COVID-19 (2021) · cites this paper as Clemens et al., 2020
The Results and Discussion report that US respondents who perceived themselves as having a COVID-19 risk factor, or were uncertain, reported more preparatory purchasing of health and safety products. The paper does not report associations of purchasing with perceived disease severity, news monitoring, or perceived scarcity. It also distinguishes self-protective preparatory purchasing from behavior characterized as panic buying. (LLM, conf=0.88)
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- Authors
- Clemens, K. S., Matkovic, J., Faasse, K., & Geers, A. L.
- Affiliations
- University of Toledo (US)
- UNSW Sydney (AU)
- Corresponding author
- Clemens, Kelly S.
- Venue
- Safety Science
- Publisher
- Elsevier BV
- Published
- 2020-10
- Volume
- 130
- Pages
- 104894
- ISSN
- 0925-7535 (ISSN-L)
- PMC
- PMC7324098
- OpenAlex
- W3039409335
- Cited by
- 40
- References
- 19
- Citations by year
- 2026: 2 · 2025: 1 · 2024: 3 · 2023: 8 · 2022: 6 · 2021: 18 · 2020: 2
- FWCI
- 10.57
- Type
- journal article
- Language
- en
- Open access
- green
- www.ncbi.nlm.nih.gov
- Locations
- Safety Science (publishedVersion)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Risk Perception and Management
- Social Sciences › Sociology and Political Science › COVID-19 Prevention and Impact
- Social Sciences › Psychology › Clinical Psychology › COVID-19 and Mental Health
- Keywords
- COVID-19 pandemic, disaster preparedness, worry, risk perception, gender differences, consumer behavior
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