The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Forecasting customer switching intention in mobile service: An exploratory study of predictive factors in mobile number portability
Abstract
Abstract This study investigates switching barriers under the mobile number portability (MNP) in the U.S. mobile market. The structural equation modeling analysis is used to evaluate the causal model, and confirmatory factor analysis is performed to examine the reliability and validity of the measurement model. The logistic regression is used to investigate the effect of demographics on switching decision. The findings indicate that customer satisfactions, switching barriers, and demographics significantly affect subscribers' intent to switch. Among them, switching barriers had the most significant influence, which raises a question of the effectiveness of MNP. The MNP in the U.S. mobile market is intended to play an important role in lowering switching costs which can increase the level competition among providers. The findings, however, imply that subscribers still perceive switching barrier high, discouraging them from switching carriers.
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Cites
A national customer satisfaction barometer: the Swedish experience
Fornell, C. (1992) · Journal of Marketing · doi:10.2307/1252129 · Cited by 5,641
Customer Switching Behavior in Service Industries: An Exploratory Study
Keaveney, S. M. (1995) · Journal of Marketing · doi:10.2307/1252074 · Cited by 2,905
Value-based Adoption of Mobile Internet: An empirical investigation
Kim, H.-W., Chan, H. C., & Gupta, S. (2007) · Decision Support Systems · doi:10.1016/j.dss.2005.05.009 · Cited by 2,084
Jones, M. A., Mothersbaugh, D. L., & Beatty, S. E. (2002) · Journal of Business Research · doi:10.1016/s0148-2963(00)00168-5 · Cited by 909
Cited by
The Relationship between Customer Satisfaction and Customer Trust on Customer Loyalty
Leninkumar, V. (2017) · International Journal of Academic Research in Business and Social Sciences · doi:10.6007/ijarbss/v7-i4/2821 · Cited by 367
Online loyalty and its interaction with switching barriers
Mutum, D., Mohd Ghazali, E., Nguyen, B., & Arnott, D. (2014) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2014.08.012 · Cited by 45
Metadata
- Authors
- Shin, D.-H., & Kim, W.-Y.
- Venue
- Technological Forecasting and Social Change
- Publisher
- Elsevier BV
- Published
- 2008-07
- Volume
- 75
- Issue
- 6
- Pages
- 854-874
- ISSN
- 0040-1625 (ISSN-L)
- OpenAlex
- W2006201260
- Cited by
- 192
- References
- 4
- FWCI
- 3.84
- Type
- journal article
- Language
- en
- Open access
- closed
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- Shin, D.-H., & Kim, W.-Y. (2008). Forecasting customer switching intention in mobile service: An exploratory study of predictive factors in mobile number portability. Technological Forecasting and Social Change. https://doi.org/10.1016/j.techfore.2007.05.001
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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