Cited by 237Visual Attention and Saliency DetectionNeural and Behavioral Psychology StudiesVisual perception and processing mechanisms

Reward grabs the eye: Oculomotor capture by rewarding stimuli

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Theeuwes, Jan, Belopolsky, Artem V.·2012·Vision Research

Abstract

It is well known that salient yet task irrelevant stimuli may capture our eyes independent of our goals and intentions. The present study shows that a task-irrelevant stimulus that is previously associated with high monetary reward captures the eyes much stronger than that very same stimulus when previously associated with low monetary reward. We conclude that reward changes the salience of a stimulus such that a stimulus that is associated with high reward becomes more pertinent and therefore captures the eyes above and beyond its physical salience. Because the stimulus capture the eyes and disrupts goal-directed behavior we argue that this effect is automatic not driven by strategic, top-down control.

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Crossref · 10.1016/j.visres.2012.07.024

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  • In order to learn a particular selection history bias, the stimuli involved must receive some attentionally prioritized processing either because they are task-relevant or stand out from the environment through their physical properties.

    “In order to learn a particular selection history bias, the stimuli involved must receive some attentionally prioritized processing either because they are task-relevant (e.g., Anderson et al., 2011; Theeuwes & Belopolsky, 2012) or stand out from the environment through their physical properties (e.g., Hickey et al., 2010a; Le Pelley et al., 2016).”

    From Selection history: How reward modulates selectivity of visual attention. (2018) · cites this paper as Theeuwes & Belopolsky, 2012

    In §2.3 (Stimuli, design and procedure; page unavailable), participants searched for the rewarded stimuli as targets during training, so those stimuli were task-relevant. The study shows that this arrangement produced a learned reward bias, but it does not establish that task relevance or other attentionally prioritized processing is necessary to learn any selection-history bias. (LLM, conf=0.82)

    Experimental — accuracy not yet measured
  • Reward-based selection history created during a separate training session influences overt search, with high-reward objects invoking more oculomotor capture.

    “Target objects associated with relatively high reward during a training session invoke more oculomotor capture compared to objects previously associated with low reward when presented as a task-irrelevant distractor in a subsequent test session.”

    From Selection history: How reward modulates selectivity of visual attention. (2018) · cites this paper as Theeuwes & Belopolsky, 2012

  • Failing and colleagues observed oculomotor capture of stimuli that signal high reward relative to those that signaled low reward but no difference in saccadic latencies.

    “Failing and colleagues observed oculomotor capture of stimuli that signal high reward relative to those that signaled low reward but no difference in saccadic latencies (Failing et al., 2015; Pearson et al., 2016; see also Theeuwes & Belopolsky, 2012).”

    From Selection history: How reward modulates selectivity of visual attention. (2018) · cites this paper as Theeuwes & Belopolsky, 2012

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References 35 · Cited by 237

Research works printed but not linked: 1

  1. In S. Monsell, & J. Driver (Eds.), Attention & performance (Vol. 18). Cambridge: MIT Press.

Authors
Theeuwes, J., & Belopolsky, A. V.
Affiliations
Vrije Universiteit Amsterdam (NL)
Corresponding author
Theeuwes, Jan
Venue
Vision Research
Publisher
Elsevier BV
Published
2012-12
Volume
74
Pages
80-85
ISSN
0042-6989 (ISSN-L)
OpenAlex
W1986936455
Cited by
237
References
35
Citations by year
2026: 10 · 2025: 9 · 2024: 10 · 2023: 9 · 2022: 14 · 2021: 21 · 2020: 22 · 2019: 20 · 2018: 22 · 2017: 17 · 2016: 19 · 2015: 29 · 2014: 24 · 2013: 10 · 2012: 1
FWCI
21.07
Type
journal article
Language
en
Open access
Locations
  • Vision Research (publishedVersion)
  • PubMed (publishedVersion)
  • VU Research Portal (publishedVersion, other-oa)
  • Digital Academic REpository of VU University Amsterdam (Vrije Universiteit Amsterdam) (submittedVersion)
  • Data Archiving and Networked Services (DANS) (submittedVersion, other-oa)
Funders
Nederlandse Organisatie voor Wetenschappelijk Onderzoek (451-08-017)
Topics
  • Physical Sciences › Computer Science › Computer Vision and Pattern Recognition › Visual Attention and Saliency Detection
  • Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
  • Life Sciences › Neuroscience › Cognitive Neuroscience › Visual perception and processing mechanisms
Keywords
oculomotor capture, reward, monetary rewards, stimulus salience, task-irrelevant stimuli, visual attention, goal-directed behavior, top-down control
MeSH terms
Adult, Attention, Drive, Eye Movements, Female, Goals, Humans, Male, Orientation, Pattern Recognition, Visual, Reaction Time, Reward, Young Adult

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