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Rethinking Marketing Programs for Emerging Markets
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Cited by
An institution-based view of international business strategy: A focus on emerging economies
Peng, M. W., Wang, D. Y. L., & Jiang, Y. (2008) · Journal of International Business Studies · doi:10.1057/palgrave.jibs.8400377 · Cited by 3,286
Strategy Research in Emerging Economies: Challenging the Conventional Wisdom*
Wright, M., Filatotchev, I., Hoskisson, R. E., & Peng, M. W. (2005) · Journal of Management Studies · doi:10.1111/j.1467-6486.2005.00487.x · Cited by 1,843
Brem, A., & Wolfram, P. (2014) · Journal of Innovation and Entrepreneurship · doi:10.1186/2192-5372-3-9 · Cited by 265
Dreyer, B., Lüdeke-Freund, F., Hamann, R., & Faccer, K. (2017) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2017.03.036 · Cited by 201
Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation
Ngo, L. V., Bucic, T., Sinha, A., & Lu, V. N. (2019) · Journal of Business Research · doi:10.1016/j.jbusres.2017.10.050 · Cited by 111
Metadata
- Authors
- Dr. N.Dawar, N., & Chattopadhyay, A.
- Venue
- Long Range Planning
- Publisher
- Elsevier BV
- Published
- 2002-10
- Volume
- 35
- Issue
- 5
- Pages
- 457-474
- ISSN
- 0024-6301 (ISSN-L)
- OpenAlex
- W2107580656
- Cited by
- 275
- References
- 0
- FWCI
- 8.02
- Type
- journal article
- Language
- en
- Open access
- bronze
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- The paper
- Dr. N.Dawar, N., & Chattopadhyay, A. (2002). Rethinking Marketing Programs for Emerging Markets. Long Range Planning. https://doi.org/10.1016/s0024-6301(02)00108-5
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
