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Virtual internet communities and commercial success: individual and community-level theory grounded in the atypical case of TimeZone.com
Abstract
One potentially powerful way of organizing in the new Internet world is through the medium of the virtual Internet community. An effectively managed virtual community provides economic gains to the community organizer and to its members. We attempt to build theory grounded in the study of TimeZone.com, a virtual Internet community devoted to wristwatch hobbyists and enthusiasts. We argue that a member’s off-site communication, experience, perceived value of site management, content, and collectively held knowledge are positively associated with a member’s e-based economic transactions within this virtual community. Building on our theorizing attempts at the individual level, we develop propositions at the organizational level that relate characteristics of virtual Internet communities (membership size, scalability, and level of site management) to commercial success.
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Cites
The Discovery of Grounded Theory: Strategies for Qualitative Research
Glaser, B. G., & Strauss, A. L. (2017) · Aldine (Routledge reprint) · doi:10.4324/9780203793206 · Cited by 25,789
Building Theories from Case Study Research
Eisenhardt, K. M. (1989) · The Academy of Management Review · doi:10.2307/258557 · Cited by 17,455
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Nambisan, S., & Baron, R. A. (2009) · Journal of Product Innovation Management · doi:10.1111/j.1540-5885.2009.00667.x · Cited by 908
Nambisan, S., & Baron, R. A. (2007) · Journal of Interactive Marketing · doi:10.1002/dir.20077 · Cited by 686
Modeling consumer purchasing behavior in social shopping communities with clickstream data
Olbrich, R., & Holsing, C. (2011) · International Journal of Electronic Commerce · doi:10.2753/jec1086-4415160202 · Cited by 277
Virtual Travel Communities: Self-Reported Experiences and Satisfaction
Stepchenkova, S., Mills, J. E., & Jiang, H. (2007) · Information and Communication Technologies in Tourism 2007 · doi:10.1007/978-3-211-69566-1_16 · Cited by 31
Metadata
- Authors
- Rothaermel, F. T., & Sugiyama, S.
- Venue
- Journal of Management
- Publisher
- SAGE Publishing
- Published
- 2001-05-06
- Volume
- 27
- Issue
- 3
- Pages
- 297-312
- ISSN
- 0149-2063 (ISSN-L)
- OpenAlex
- W1987331618
- Cited by
- 405
- References
- 2
- FWCI
- 46.24
- Type
- journal article
- Language
- en
- Open access
- closed
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