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Cited by 18Japanese History and CultureAsian Culture and Media StudiesFood Waste Reduction and Sustainability

The DOI matches its Crossref record; 32 of the 32 references it cites were found in a registry or an index.

“Affluence of the Heart”: Wastefulness and the Search for Meaning in Millennial Japan

Open access
Siniawer, Eiko Maruko·2014·The Journal of Asian Studies
DOI 10.1017/s0021911813001745
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Abstract

In the first decade of the twenty-first century, Japan experienced a surge in the evocation of the word “mottainai,” most simply translated as “wasteful.” Children's literature, mass-market nonfiction, magazines, newspapers, songs, government ministries, corporations, and nongovernmental organizations deliberately used and defined the term as they took up the question of what was to be deemed wasteful. This essay examines how discourses that were ostensibly about wastefulness constituted an articulation of values, a search for meaning and identity, and a certain conception of affluence in millennial Japan. It suggests that this idea ofmottainaireflected wide-ranging principles and beliefs that were thought to define what it meant to be Japanese in the twenty-first century, at a time when there settled in an uneasy acceptance of economic stagnation and a desire to find meaning in an economically anemic, yet still affluent, Japan.

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Crossref · 10.1017/s0021911813001745

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32 of 32 references verified0 citation errors · 0 not checkable

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Show all 32 references

Research works printed but not linked: 26

  1. 2006, Nihonjin wa ima, donna kachi o shinrai subeki ka, Bōsei, 37, 11
  2. 2011, Shiawase setsuden
  3. 2004, Mottainai bāsan
  4. 1979, Ikigai to yutakasa o motomete: Korekara no kokudo to seikatsu
  5. 2011, Setsuden, shōene no chie 123: ‘Enerugī shifuto’ ni mukete
  6. Akira, 1994, Ōbunsha kogo jiten
  7. Koizumi Jun'ichirō. 2005c. “Gurenīguruzu samitto: Koizumi sōri naigai kisha kaiken (yōshi)” [Gleneagles summit: Prime Minister Koizumi's domestic and foreign press conference (summary)]. Press conference.
  8. 2005, Mottainai jīsan
  9. Gendai . 2006. “Koramu tokushū: Mottainai!” [Special feature column: Mottainai!]. 40(2):228–50.
  10. 2006, Mottainai bāsan karuta
  11. 2008, Mudagaku
  12. 2007, Mottainai koto shite nai kai?
  13. 2006, ‘Keizai seichō ni yoru kaiketsu’ kara dassuru tame ni: ‘Mottainai’ kara mietekita shakai no kizashi, Bōsei, 37, 25
  14. 2006, ‘Mottainai’ wa taezu henka suru sōtaiteki na kachikan: Shakai to no kankei de ‘watashi’ no ‘yokubō to shōhi’ o miru, Bōsei, 37, 19
  15. 2009, Gomi o herasu chie
  16. 2003, Mottainai no kokoro
  17. 2006, Akira no mottainai ondo
  18. 2008, Mottainai bāsan to kangaeyō sekai no koto
  19. 2007, Mottainai hanashi desu
  20. 2006, Kankyō hakusho
  21. DeWit Andrew . 2009. “Japan's Response to Financial-Economic-Environmental Crisis.” Asia-Pacific Journal 15.
  22. Decide . 2010. “‘Mottainai seishin’ ni motozuita NY-hatsu no fasshon burando” [A New York fashion brand founded on the “mottainai spirit”]. 47(20):16–19.
  23. Rinku, 2006, Mottainai
  24. 2009, Muda o dasanai shakai
  25. 2005, Kankyō hakusho: Datsu ondanka—“hito” to “shikumi” zukuri de kizuku shinjidai
  26. 2009, Kaiteki ni sugosu kufū

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Metadata

Authors
Siniawer, E. M.
Corresponding author
Siniawer, Eiko Maruko
ORCID
Siniawer, Eiko Maruko
Venue
The Journal of Asian Studies
Publisher
Duke University Press
Published
2014-02
Volume
73
Issue
1
Pages
165-186
ISSN
  • 0021-9118 (ISSN-L)
  • 1752-0401
DOI
10.1017/s0021911813001745
OpenAlex
W2126361489
Cited by
18
References
32
Citations by year
2025: 11 · 2023: 1 · 2020: 1 · 2019: 2 · 2018: 2 · 2016: 1
FWCI
4.61
Type
journal article
Language
en
Open access
Licence
www.cambridge.org/core/terms (unspecified, 26 d)
Locations
The Journal of Asian Studies (publishedVersion)
Topics
  • Social Sciences › Cultural Studies › Japanese History and Culture
  • Social Sciences › Cultural Studies › Asian Culture and Media Studies
  • Life Sciences › Agricultural and Biological Sciences › Food Science › Food Waste Reduction and Sustainability
Keywords
mottainai, wastefulness, prosperity, meaning and identity, Japanese identity, economic stagnation, consumerism

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