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Cited by 251Media, Gender, and AdvertisingGender Roles and Identity StudiesGender and Feminist Studies

The DOI matches its Crossref record; 49 of the 53 references it cites were found in a registry or an index.

Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years

Furnham, Adrian, Mak, Twiggy·1999·Sex Roles
DOI 10.1023/a:1018826900972
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Crossref · 10.1023/a:1018826900972

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49 of 49 references verified0 citation errors · 0 not checkable

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Citations

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Show all 53 references

Research works printed but not linked: 7

  1. Bryant, J., & Zillman, D. (1994). Media effects. Hillsdale, NJ: Lawrence Erlbaum.
  2. Durkin, K. (1986). Sex roles and the mass media. In D. Hargreaves & A. M. Colley (Eds.), The psychology of sex roles. (pp. 201–214). London: Harper & Row.
  3. Embree, A. (1970). Media Image s. I: Madison Avenue brainwashing— The facts. In R. Morgan (Ed.), Sisterhood is powerful: An anth ology of writings from the Women's Liberation Movement. (pp. 175–191) New York: Vintage Books.
  4. Furnham, A. (1993). Reaching for the counter: The new child consumers. London: Social Affairs Unit.
  5. Gunter, B., & Svennevig, M. (1987). Behind and in front of the screen. London: John Libbey.
  6. Harris, R. J. (1994). The impact of sexually Explicit media. In J. Bryant & D. Zillman (Eds.), Media effects: Advances in theory and research. (pp. 273–314). Hillsdale, NJ: Erlbaum.
  7. Mischel, W. A. (1966). A social learning view of sex difference s in behaviour. In E. E. Maccoby (Ed.), The developmen t of sex differences. (pp. 56–81). Stanford, CA: Stanford University Press.

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Metadata

Authors
Furnham, A., & Mak, T.
Affiliations
University of London (GB)
ORCID
Furnham, Adrian
Venue
Sex Roles
Publisher
Springer Science and Business Media LLC
Published
1999-09
Volume
41
Issue
5-6
Pages
413-437
ISSN
  • 0360-0025 (ISSN-L)
  • 1573-2762
DOI
10.1023/a:1018826900972
OpenAlex
W110905022
Cited by
238
References
53
Citations by year
2026: 3 · 2025: 9 · 2024: 4 · 2023: 7 · 2022: 6 · 2021: 12 · 2020: 9 · 2019: 11 · 2018: 19 · 2017: 5 · 2016: 17 · 2015: 10 · 2014: 12 · 2013: 14 · 2012: 16
FWCI
10.88
Type
journal article
Language
en
Open access
closed
Licence
Locations
  • Sex Roles (publishedVersion)
  • UCL Discovery (University College London) (submittedVersion)
Topics
  • Social Sciences › Gender Studies › Media, Gender, and Advertising
  • Social Sciences › Gender Studies › Gender Roles and Identity Studies
  • Social Sciences › Gender Studies › Gender and Feminist Studies
Keywords
gender stereotypes, television advertising, cross-cultural comparison, advertising content

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