Effect of mortality salience on charitable donations: Evidence from a national sample.
Abstract
= 5,376). In the mortality-salience (vs. control) condition, participants donated on average 25 cents more to charity, out of their $5 budget. This finding was unaffected by adult age or charity type, suggesting its generalizability. However, older adults donated more than younger adults. Auxiliary analyses suggested that fear of death was likely not the main mechanism underlying our findings. We discuss implications for literatures on mortality salience, aging, and charitable giving. (PsycInfo Database Record (c) 2021 APA, all rights reserved).
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In the meta-analytic sample, only two studies meet the requirement of 357 participants per condition.
“In our sample, only two studies (Bruine de Bruin and Ulqinaku 2021; Okazaki et al. 2019) meet that requirement.”
From Terror Management Theory in the Consumer Domain: A Systematic Review and Meta‐Analysis on Mortality Salience Driven Consumer Responses (2025) · cites this paper as Bruine de Bruin and Ulqinaku 2021
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References 25 · Cited by 20
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- Authors
- Bruine de Bruin, W., & Ulqinaku, A.
- Affiliations
- University of Leeds (GB)
- Venue
- Psychology and Aging
- Published
- 2021-06
- Volume
- 36
- Issue
- 4
- Pages
- 415-420
- ISSN
- 0882-7974 (ISSN-L)
- 1939-1498
- OpenAlex
- W3087885761
- Cited by
- 20
- References
- 25
- Citations by year
- 2025: 4 · 2024: 4 · 2023: 4 · 2022: 4 · 2021: 4
- FWCI
- 3.28
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Psychology and Aging (publishedVersion)
- PubMed (publishedVersion)
- White Rose Research Online (University of Leeds, The University of Sheffield, University of York) (acceptedVersion)
- Funders
- Swedish Foundation for the Humanities and Social Sciences
- Topics
- Social Sciences › Psychology › Social Psychology › Death Anxiety and Social Exclusion
- Social Sciences › Anthropology › Death, Funerary Practices, and Mourning
- Social Sciences › Psychology › Neuropsychology and Physiological Psychology › Aging and Gerontology Research
- Keywords
- mortality salience, charitable giving, fear of death, aging, older adults, prosocial behavior
- MeSH terms
- Adolescent, Adult, Aged, Aged, 80 and over, Aging, Charities, Female, Humans, Male, Middle Aged, Mortality, Young Adult
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