The DOI matches its Crossref record; 38 of the 38 references it cites were found in a registry or an index.
Characteristics of successful employer brands
Overview
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Citations
Cites
(1998) · Cited by 18,576
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Keller, K. L. (1993) · Journal of Marketing · doi:10.1177/002224299305700101 · Cited by 14,686
Aaker, D. A. (1995) · Cited by 4,431
May, D. R., Gilson, R. L., & Harter, L. M. (2004) · Journal of Occupational and Organizational Psychology · doi:10.1348/096317904322915892 · Cited by 3,483
Analysis and Interpretation of Qualitative Data in Consumer Research
Spiggle, S. (1994) · Journal of Consumer Research · doi:10.1086/209413 · Cited by 2,937
Problems and Strategies in Services Marketing
Zeithaml, V. A., Parasuraman, A., & Berry, L. L. (1985) · Journal of Marketing · doi:10.1177/002224298504900203 · Cited by 2,814
Violating the psychological contract: Not the exception but the norm
Robinson, S. L., & Rousseau, D. M. (1994) · Journal of Organizational Behavior · doi:10.1002/job.4030150306 · Cited by 2,502
Rousseau, D. M. (1990) · Journal of Organizational Behavior · doi:10.1002/job.4030110506 · Cited by 1,811
Conceptualizing and researching employer branding
Backhaus, K., & Tikoo, S. (2004) · Career Development International · doi:10.1108/13620430410550754 · Cited by 1,601
(1974) · Medical Entomology and Zoology · Cited by 1,341
Cited by
Marketing AI recruitment: The next phase in job application and selection
van Esch, P., Black, J. S., & Ferolie, J. (2019) · Computers in Human Behavior · doi:10.1016/j.chb.2018.09.009 · Cited by 391
Maxwell, R., & Knox, S. (2009) · Journal of Marketing Management · doi:10.1362/026725709x479282 · Cited by 266
Metadata
- Authors
- Moroko, L., & Uncles, M. D.
- Venue
- Journal of Brand Management
- Published
- 2008-03-28
- Volume
- 16
- Issue
- 3
- Pages
- 160-175
- ISSN
- 1350-231X (ISSN-L)
- 1479-1803
- OpenAlex
- W2044200871
- Cited by
- 417
- References
- 38
- FWCI
- 20.83
- Type
- journal article
- Language
- en
- Open access
- closed
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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- CoChat. (2026). Citation check: Characteristics of successful employer brands. https://app.cochat.ai/papers/10.1057/bm.2008.4
- The paper
- Moroko, L., & Uncles, M. D. (2008). Characteristics of successful employer brands. Journal of Brand Management. https://doi.org/10.1057/bm.2008.4
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
