The DOI matches its Crossref record; 59 of the 59 references it cites were found in a registry or an index.
The role of brand experience and affective commitment in determining brand loyalty
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Citations
Cites
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The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355
(2025) · doi:10.53555/acr.v2i2 · Cited by 13,264
Allen, N. J., & Meyer, J. P. (1990) · Journal of Occupational Psychology · doi:10.1111/j.2044-8325.1990.tb00506.x · Cited by 11,650
Chaudhuri, A., & Holbrook, M. B. (2001) · Journal of Marketing · doi:10.1509/jmkg.65.2.81.18255 · Cited by 6,674
Customer Loyalty: Toward an Integrated Conceptual Framework
Dick, A. S., & Basu, K. (1994) · Journal of the Academy of Marketing Science · doi:10.1177/0092070394222001 · Cited by 6,591
Co-creation experiences: The next practice in value creation
Prahalad, C. K., & Ramaswamy, V. (2004) · Journal of Interactive Marketing · doi:10.1002/dir.20015 · Cited by 6,487
Oliver, R. L. (1999) · Journal of Marketing · doi:10.1177/00222429990634s105 · Cited by 4,898
Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.3.052 · Cited by 4,415
Cited by
Customer experiences in the age of artificial intelligence
Ameen, N., Tarhini, A., Reppel, A., & Anand, A. (2021) · Computers in Human Behavior · doi:10.1016/j.chb.2020.106548 · Cited by 833
Panda, T. K., Kumar, A., Jakhar, S., Luthra, S., Garza-Reyes, J. A., Kazancoglu, I., & Nayak, S. S. (2020) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2019.118575 · Cited by 456
Iglesias, O., Markovic, S., & Rialp, J. (2019) · Journal of Business Research · doi:10.1016/j.jbusres.2018.05.043 · Cited by 423
Self-citationLin, L. (2010) · Journal of Product & Brand Management · doi:10.1108/10610421011018347 · Cited by 403
The influence of brand experience and service quality on customer engagement
Prentice, C., Wang, X., & Loureiro, S. M. C. (2019) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.04.020 · Cited by 367
Metadata
- Authors
- Iglesias, O., Singh, J. J., & Batista-Foguet, J. M.
- Venue
- Journal of Brand Management
- Published
- 2011-01-28
- Volume
- 18
- Issue
- 8
- Pages
- 570-582
- ISSN
- 1350-231X (ISSN-L)
- 1479-1803
- OpenAlex
- W2050347192
- Cited by
- 579
- References
- 59
- FWCI
- 41.94
- Type
- journal article
- Language
- en
- Open access
- closed
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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- CoChat. (2026). Citation check: The role of brand experience and affective commitment in determining brand loyalty. https://app.cochat.ai/papers/10.1057/bm.2010.58
- The paper
- Iglesias, O., Singh, J. J., & Batista-Foguet, J. M. (2011). The role of brand experience and affective commitment in determining brand loyalty. Journal of Brand Management. https://doi.org/10.1057/bm.2010.58
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
