The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism
Open accessAbstract
Consumer anti-brand activism is explained through a specific theoretical model, tested in two studies with adult consumers. The presence of two mechanisms that interact with each other to instigate consumer anti-brand activism is demonstrated. Brands and their parent company moral misconducts, once learned and evaluated by consumers, induce hateful feelings that, in their turns, motivate consumers to adopt anti-brand behaviors. Second, the intensity of these feelings on anti-brand actions is hypothesized to be governed by the level of felt consumer empathy. The results provide scholars, managers and activists with means of improving their understanding and handling of anti-brand actions.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“This supports research that show that moral-related crises trigger more intense and extreme stakeholder reactions, as intentions to harm are sufficient to elicit strong negative emotions and a desire for punishment (Romani et al., 2013;Romani et al., 2015;Lim & Shim, 2019;Lindebaum & Geddes, 2015.”
From Distinguishing Moral Outrage and Empathetic Anger: Advancing the Triadic Appraisal Framework of Situational Crisis Communication Theory (2026) · cites this paper as Romani et al., 2015
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Measuring individual differences in empathy: Evidence for a multidimensional approach.
Davis, M. H. (1983) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.44.1.113 · Cited by 10,272
Rammstedt, B., & John, O. P. (2007) · Journal of Research in Personality · doi:10.1016/j.jrp.2006.02.001 · Cited by 4,244
Emotion knowledge: further exploration of a prototype approach
Shaver, P., Schwartz, J., Kirson, D., & O'Connor, C. (1987) · Journal of Personality and Social Psychology · doi:10.1037/0022-3514.52.6.1061 · Cited by 3,072
The relation of empathy to prosocial and related behaviors
Eisenberg, N., & Miller, P. A. (1987) · Psychological Bulletin · doi:10.1037/0033-2909.101.1.91 · Cited by 2,672
Emotion, regulation, and moral development
Eisenberg, N. (2000) · Annual Review of Psychology · doi:10.1146/annurev.psych.51.1.665 · Cited by 2,422
The moral emotions: A social–functionalist account of anger, disgust, and contempt.
Hutcherson, C. A., & Gross, J. J. (2011) · Journal of Personality and Social Psychology · doi:10.1037/a0022408 · Cited by 609
Cited by
Niu, R., Eng, N., & Jin, Y. (2026) · Journal of Public Relations Research · doi:10.1080/1062726x.2026.2667179 · Cited by 2
Metadata
- Authors
- Romani, S., Grappi, S., Zarantonello, L., & Bagozzi, R. P.
- Venue
- Journal of Brand Management
- Published
- 2015-10
- Volume
- 22
- Issue
- 8
- Pages
- 658-672
- ISSN
- 1350-231X (ISSN-L)
- 1479-1803
- OpenAlex
- W1853339653
- Cited by
- 256
- References
- 6
- FWCI
- 11.65
- Type
- journal article
- Language
- en
- Open access
- green
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
