The DOI matches its Crossref record.
The power of emotion: Brand communication in business-to-business markets
Overview
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Citations
Cited by
Lai, C.-S., Chiu, C.-J., Yang, C.-F., & Pai, D.-C. (2010) · Journal of Business Ethics · doi:10.1007/s10551-010-0433-1 · Cited by 852
Hsu, K.-T. (2012) · Journal of Business Ethics · doi:10.1007/s10551-011-1118-0 · Cited by 430
Consumer's response to CSR activities: Mediating role of brand image and brand attitude
Ramesh, K., Saha, R., Goswami, S., Sekar, & Dahiya, R. (2019) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.1689 · Cited by 312
Finding sources of brand value: Developing a stakeholder model of brand equity
Jones, R. (2005) · Journal of Brand Management · doi:10.1057/palgrave.bm.2540243 · Cited by 294
Revisiting the theory of business-to-business advertising
Mora Cortez, R., Gilliland, D. I., & Johnston, W. J. (2020) · Industrial Marketing Management · doi:10.1016/j.indmarman.2019.03.012 · Cited by 56
Metadata
- Authors
- Lynch, J., & de Chernatony, L.
- Venue
- Journal of Brand Management
- Published
- 2004-05
- Volume
- 11
- Issue
- 5
- Pages
- 403-419
- ISSN
- 1350-231X (ISSN-L)
- 1479-1803
- OpenAlex
- W2048826347
- Cited by
- 355
- References
- 0
- FWCI
- 20.28
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: The power of emotion: Brand communication in business-to-business markets. https://app.cochat.ai/papers/10.1057/palgrave.bm.2540185
- The paper
- Lynch, J., & de Chernatony, L. (2004). The power of emotion: Brand communication in business-to-business markets. Journal of Brand Management. https://doi.org/10.1057/palgrave.bm.2540185
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
