Wanting and liking: observations from the Neuroscience and Psychology Laboratory.
Open accessAbstract
Different brain mechanisms seem to mediate wanting and liking for the same reward. This may have implications for the modular nature of mental processes, and for understanding addictions, compulsions, free will and other aspects of desire. A few wanting and liking phenomena are presented here, together with discussion of some of these implications.
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Wanting sweet-tasting products is strongly influenced by liking sweetness but also depends on factors such as current nutritional status, social norms, and the behavior of dining companions.
“Wanting of sweet-tasting products is strongly influenced by liking of sweetness, but it is also dependent on other factors such as the current nutritional status (before vs. after meals), social norms, or behavior of others who share the meal (81).”
From Sweetness and Food Preference (2012) · cites this paper as [81]
Section IX says liking and wanting are closely associated, while also showing that wanting can increase without a matching increase in liking. Section XI describes a sweet beverage becoming more attractive after exposure to subliminal happy faces. The cited paper does not establish the claimed effects of before-versus-after-meal nutritional status, social norms, or dining companions; page numbers are unavailable in our copy. (LLM, conf=0.84)
Experimental — accuracy not yet measuredEasily accessible, highly palatable foods, many of them sweet, are wanted by adults and children and can trigger eating even in people who are full.
“However, easily accessible, highly palatable foods (among which many are sweet) are wanted by adults as well as children and can trigger intake even in satiated persons.”
From Sweetness and Food Preference (2012) · cites this paper as [81]
Section XI (page unavailable) describes college students wanting and drinking more of a sweet beverage, and Section IX describes babies’ positive liking reactions to sweet tastes. Section X says reward cues can remain wanted after satiety, but it does not establish that palatable foods trigger eating in satiated people. The copy also does not support the claim about these foods being easily accessible or wanted by children. (LLM, conf=0.86)
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References 37 · Cited by 204
Research works printed but not linked: 8
- Ainslie G 1992 Picoeconomics Cambridge Cambridge University Press
- Ainslie G 2008 Pleasure and aversion: Challenging the dichotomy Paper presented at the University of Oslo Philosophy workshop on wanting and liking
- Elster J 2008 Impatience and urgency Paper presented at the University of Oslo Philosophy workshop on wanting and liking.
- Fodor JA 1983 Modularity of Mind: An Essay on Faculty Psychology Cambridge, MA MIT Press
- Gjelsvik O 2008 Commentary on Ainslie’s ‘Pleasure and aversion: Challenging the conventional dichotomy’ Paper presented at the University of Oslo Philosophy workshop on wanting and liking
- Holton R 2008 Choice and effort Paper presented at the University of Oslo Philosophy workshop on wanting and liking.
- Hornsby J 2008 Commentary on Holton’s ‘Choice and effort’ Paper presented at the University of Oslo Philosophy workshop on wanting and liking
- Sperber D 2008 Commentary on Elster’s ‘Impatience and urgency’ Paper presented at the University of Oslo Philosophy workshop on wanting and liking
- Authors
- Berridge, K. C.
- Affiliations
- University of Michigan (US)
- Corresponding author
- Berridge, Kent C.
- ORCID
- Berridge, Kent C.
- Venue
- Inquiry
- Publisher
- Informa UK Limited
- Published
- 2009-08-03
- Volume
- 52
- Issue
- 4
- Pages
- 378-398
- ISSN
- 0020-174X (ISSN-L)
- 1502-3923
- PMC
- PMC2813042
- OpenAlex
- W2030623544
- Cited by
- 204
- References
- 37
- Citations by year
- 2026: 6 · 2025: 9 · 2024: 17 · 2023: 15 · 2022: 17 · 2021: 13 · 2020: 14 · 2019: 22 · 2018: 11 · 2017: 9 · 2016: 11 · 2015: 12 · 2014: 12 · 2013: 13 · 2012: 13
- FWCI
- 3.05
- Type
- journal article
- Language
- en
- Open access
- green
- www.ncbi.nlm.nih.gov
- Locations
- Inquiry (publishedVersion)
- PubMed (publishedVersion)
- Europe PMC (PubMed Central) (acceptedVersion)
- PubMed Central (acceptedVersion)
- Funders
- National Institute of Mental Health (R01MH063649)
- National Institute on Drug Abuse (R01DA015188)
- Topics
- Life Sciences › Neuroscience › Cellular and Molecular Neuroscience › Neurotransmitter Receptor Influence on Behavior
- Life Sciences › Neuroscience › Cognitive Neuroscience › Neural and Behavioral Psychology Studies
- Life Sciences › Neuroscience › Cognitive Neuroscience › Free Will and Agency
- Keywords
- wanting, liking, reward, addiction, compulsive behavior, free will, desire, neuroscience of motivation
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